Автор: Bradley Efron and Trevor Hastie Название: Computer Age Statistical Inference ISBN: 1107149894 ISBN-13(EAN): 9781107149892 Издательство: Cambridge Academ Рейтинг: Цена: 60190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The twenty-first century has seen a breathtaking expansion of statistical methodology, both in scope and in influence. 'Big data', 'data science', and 'machine learning' have become familiar terms in the news, as statistical methods are brought to bear upon the enormous data sets of modern science and commerce. How did we get here? And where are we going? This book takes us on an exhilarating journey through the revolution in data analysis following the introduction of electronic computation in the 1950s. Beginning with classical inferential theories - Bayesian, frequentist, Fisherian - individual chapters take up a series of influential topics: survival analysis, logistic regression, empirical Bayes, the jackknife and bootstrap, random forests, neural networks, Markov chain Monte Carlo, inference after model selection, and dozens more. The distinctly modern approach integrates methodology and algorithms with statistical inference. The book ends with speculation on the future direction of statistics and data science.
Автор: American Psychological Association Название: Publication Manual of the American Psychological Association, 7 ed. ISBN: 143383216X ISBN-13(EAN): 9781433832161 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With millions of copies sold worldwide in multiple languages, this is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields.
If we take ads as a metaphor of psychoanalysis, the consumer who buys the product or the brand as represented in the ads, has set out on a fantastic journey, in a sense. Ads try to make the journey of the consumer a journey to the unconscious mind as much as possible, with phase and stages of the product such as presentation, store layout, and all other launching activities, like the stages that a patient goes through in the treatment process in clinical psychology. Almost every time it succeeds. Moreover, this journey is as effective as the complexes or neuroses that Freud stated; The purchased product and brand definitely changes us. This is a change in dreams. Actually, this is usually the reason to go shopping: To create a new style, a new trend, and even to climb the social ladder. The product will change our lives. This is often the slogan written on the box. Even with a higher expectation, we want the product to change not only our lives but also us, ourselves. This is often clearly written on the package, and a completely new "you" is promised after several uses.
The book in your hand, Ads That Touch Psychopathology takes a look at a global phenomenon occurring between advertisement and human psyche with a specific focus on a local example, productions in the Republic of Turkey at the start of the millennium. Because the human mind works similarly regardless of geography and today's economy works the same in almost every place globally, I think that readers from different countries will not be unfamiliar with the examples given in the book and sometimes even see their daily lives just like in a mirror. Familiar to such an extent that in many of the examples the average reader around the world will be feeling as if they see the consumer psyche out of a mirror reflected in this book. This will give the reader an opportunity to see how much global society functions the same in any place. After all, although we may, more or less, be from different geographies, cultures, and even political systems, we belong to the same economic life.
If we take ads as a metaphor of psychoanalysis, the consumer who buys the product or the brand as represented in the ads, has set out on a fantastic journey, in a sense. Ads try to make the journey of the consumer a journey to the unconscious mind as much as possible, with phase and stages of the product such as presentation, store layout, and all other launching activities, like the stages that a patient goes through in the treatment process in clinical psychology. Almost every time it succeeds. Moreover, this journey is as effective as the complexes or neuroses that Freud stated; The purchased product and brand definitely changes us. This is a change in dreams. Actually, this is usually the reason to go shopping: To create a new style, a new trend, and even to climb the social ladder. The product will change our lives. This is often the slogan written on the box. Even with a higher expectation, we want the product to change not only our lives but also us, ourselves. This is often clearly written on the package, and a completely new "you" is promised after several uses.
The book in your hand, Ads That Touch Psychopathology takes a look at a global phenomenon occurring between advertisement and human psyche with a specific focus on a local example, productions in the Republic of Turkey at the start of the millennium. Because the human mind works similarly regardless of geography and today's economy works the same in almost every place globally, I think that readers from different countries will not be unfamiliar with the examples given in the book and sometimes even see their daily lives just like in a mirror. Familiar to such an extent that in many of the examples the average reader around the world will be feeling as if they see the consumer psyche out of a mirror reflected in this book. This will give the reader an opportunity to see how much global society functions the same in any place. After all, although we may, more or less, be from different geographies, cultures, and even political systems, we belong to the same economic life.
Автор: Jacobs, Gerard A (Director, Disaster Mental Health Institute, University of South Dakota, SD, USA) Название: Community-Based Psychological First Aid, Gerard A Jacobs. ButterHeinem ST/Elsevier, 2016 ISBN: 0128042923 ISBN-13(EAN): 9780128042922 Издательство: Elsevier Science Рейтинг: Цена: 49390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "
Community-Based Psychological First Aid: A Practical Guide to Helping Individuals and Communities during Difficult Times "presents a practical method for helping those in need in difficult times. No advanced training in psychology is needed to use it.
Injuries from disasters, terrorist events, and civil unrest are not just physical. These events also cause psychological trauma that can do lasting damage. Psychological First Aid (PFA) draws on human resilience and aims to reduce stress systems and help those affected recover. It is not professional psychotherapy, and those providing this kind of aid do not need a degree to help. Gerard Jacobs has developed this community-based method of delivering PFA over 20 years and has taught it in over 30 countries.
Along with the easy-to-follow method, Jacobs includes examples of how this works in action in different situations, and presents scenarios to practice. Unique in its approach of community engagement to train community members to help each other, this guide is an excellent resource for local emergency managers to engage in whole community emergency management. Presents a proven method for helping to alleviate the mental health effects of disasters, terrorist attacks, civil unrest, and other community stressorsOffers a community-based model developed and taught by an international expert for over 20 years, requiring no advanced training or education in psychology to useProvides techniques that are adaptable to individual communities or culturesOutlines practices for self-care while helping others to prevent burnoutIncludes case studies, scenarios, and key terms to help facilitate community training
Название: Hidden Persuasion: 33 Psychological Influences Techniques in Advertising ISBN: 9063695314 ISBN-13(EAN): 9789063695316 Издательство: Laurence King Цена: 22250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
Автор: Sun Ron Название: Anatomy of Mind: Exploring Psychological Mechanisms and Processes with the Clarion Cognitive Architecture ISBN: 0199794553 ISBN-13(EAN): 9780199794553 Издательство: Oxford Academ Рейтинг: Цена: 116160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book aims to understand human cognition and psychology through a comprehensive computational theory of the human mind, namely, a computational "cognitive architecture" (or more specifically, the CLARION cognitive architecture). The goal of this work is to develop a unified framework for understanding the human mind, and within the unified framework, to develop process-based, mechanistic explanations of a large variety of psychological phenomena. Specifically, the book first describes the essential CLARION framework and its cognitive-psychological justifications, then its computational instantiations, and finally its applications to capturing, simulating, and explaining various psychological phenomena and empirical data. The book shows how the models and simulations shed light on psychological mechanisms and processes through the lens of a unified framework. In fields ranging from cognitive science, to psychology, to artificial intelligence, and even to philosophy, researchers, graduate and undergraduate students, and practitioners of various kinds may have interest in topics covered by this book. The book may also be suitable for seminars or courses, at graduate or undergraduate levels, on cognitive architectures or cognitive modeling (i.e. computational psychology).
Автор: Gaines, Jr Название: Personality and Close Relationship Processes ISBN: 110710968X ISBN-13(EAN): 9781107109681 Издательство: Cambridge Academ Рейтинг: Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Relationship science is dominated by studies that emphasize situational or outside-person influences on close relationship processes. In contrast, Gaines, Jr emphasizes personality or within-person influences on relationship dynamics. This book integrates personality theories and research on attitudes, traits, values, motives, emotions, and moods as influences on close relationship processes.
Автор: Reik Theodor Название: Surprise and the Psycho-Analyst: On the Conjecture and Comprehension of Unconscious Processes ISBN: 1138875023 ISBN-13(EAN): 9781138875029 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Francesco Aquilar; Mauro Galluccio Название: Psychological Processes in International Negotiations ISBN: 1441924396 ISBN-13(EAN): 9781441924391 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A unique collaboration between experts in cognitive psychotherapy and political science, this book emphasizes the value of human psychology in negotiation and mediation.
Название: Noncognitive psychological processes and academic achievement ISBN: 113830901X ISBN-13(EAN): 9781138309012 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book suggests that by focusing on non-cognitive psychological processes such as anxiety, confidence, self-efficacy, and self-concept, the education system may be in a position to improve school achievement. It was originally published as a special issue of Educational Psychology.
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