A Pre-Modern Cultural History of Risk, Mairal, Gaspar

Автор: Holt Douglas
Название: Cultural Strategy
ISBN: 0199655855 ISBN-13(EAN): 9780199655854
Издательство: Oxford Academ
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Цена: 32200.00 T
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Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.

Автор: Schwarz Andreas
Название: Handbook of International Crisis Communication Research
ISBN: 1118516761 ISBN-13(EAN): 9781118516768
Издательство: Wiley
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Цена: 178410.00 T
Наличие на складе: Поставка под заказ.
Описание: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields.

Автор: Barnes, Susan B.
Название: Branding as Communication
ISBN: 1433128039 ISBN-13(EAN): 9781433128035
Издательство: Peter Lang
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Цена: 76000.00 T
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Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

Автор: Sam D.; Berry J.W.
Название: The Cambridge handbook of acculturation psychology. 2nd edition
ISBN: 1107504228 ISBN-13(EAN): 9781107504226
Издательство: Cambridge Academ
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Цена: 64410.00 T
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Описание: Featuring contributions from over fifty leading experts, this comprehensive Handbook covers the theoretical, methodological, and applied issues central to acculturation psychology. The new edition addresses major world changes over the last decade, and provides updated theories and models so that readers can keep abreast of new developments in the field.

Автор: Haskins & Benson
Название: Popular Memories
ISBN: 1611174945 ISBN-13(EAN): 9781611174946
Издательство: Mare Nostrum (Eurospan)
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Цена: 45970.00 T
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Описание: In the last three decades ordinary Americans launched numerous grassroots commemorations and official historical institutions became more open to popular participation. In this first book-length study of participatory memory practices, Ekaterina V. Haskins critically examines this trend by asking how and with what consequences participatory forms of commemoration have reshaped the rhetoric of democratic citizenship.Approaching commemorations as both representations of civic identity and politically consequential sites of stranger interaction, Popular Memories investigates four distinct examples of participatory commemoration: the United States Postal Service’s “Celebrate the Century” stamp and education program, the September 11 Digital Archive, the first post-Katrina Carnival in New Orleans, and a traveling memorial to the human cost of the Iraq War.Despite differences in sponsorship, genre, historical scope, and political purpose, all of these commemorations relied on voluntary participation of ordinary citizens in selecting, producing, or performing interpretations of distant or recent historical events. These collectively produced interpretations - or popular memories - in turn prompted interactions between people, inviting them to celebrate, to mourn, or to bear witness. The book’s comparison of the four case studies suggests that popular memories make for stronger or weaker sites of civic engagement depending on whether or not they allow for public affirmation of the individual citizen’s contribution and for experiencing alternative identities and perspectives. By systematically accounting for grassroots memory practices, consumerism, tourism, and rituals of popular identity, Haskins’s study enriches our understanding of contemporary memory culture and citizenship.

Автор: Flew Terry
Название: Global Creative Industries
ISBN: 0745648398 ISBN-13(EAN): 9780745648392
Издательство: Wiley
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Цена: 58080.00 T
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Описание: The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide.

Автор: Wallis Cara
Название: Technomobility in China: Young Migrant Women and Mobile Phones
ISBN: 1479866083 ISBN-13(EAN): 9781479866083
Издательство: Mare Nostrum (Eurospan)
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Цена: 32610.00 T
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Описание:

Winner of the 2014 Bonnie Ritter Book Award
Winner of the 2013 James W. Carey Media Research Award

As unprecedented waves of young, rural women journey to cities in China, not only to work, but also to “see the world” and gain some autonomy, they regularly face significant institutional obstacles as well as deep-seated anti-rural prejudices. Based on immersive fieldwork, Cara Wallis provides an intimate portrait of the social, cultural, and economic implications of mobile communication for a group of young women engaged in unskilled service work in Beijing, where they live and work for indefinite periods of time.


While simultaneously situating her work within the fields of feminist studies, technology studies, and communication theory, Wallis explores the way in which the cell phone has been integrated into the transforming social structures and practices of contemporary China, and the ways in which mobile technology enables rural young women—a population that has been traditionally marginalized and deemed as “backward” and “other”—to participate in and create culture, allowing them to perform a modern, rural-urban identity. In this theoretically rich and empirically grounded analysis, Wallis provides original insight into the co-construction of technology and subjectivity as well as the multiple forces that shape contemporary China.

Автор: John Banks
Название: Co-creating Videogames
ISBN: 1474268420 ISBN-13(EAN): 9781474268424
Издательство: Bloomsbury Academic
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Цена: 40120.00 T
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Описание: This book draws from, and is supported by, a decade of ethnographic research undertaken with videogames development companies located in Australia and the USA. It explores key contemporary issues in participatory media culture, including questions of technology, labour and professional expertise.

Автор: Magliacani
Название: Managing Cultural Heritage
ISBN: 1137481536 ISBN-13(EAN): 9781137481535
Издательство: Springer
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Цена: 55890.00 T
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Описание: Managing Cultural Heritage explores managerial and governance issues within the cultural heritage sector, with particular regard to the ecomuseum. Moreover, a social accountability model is supplied to ecomuseums in order to be accountable towards its shareholder, the local community.

Автор: Bardhan
Название: Public Relations in Global Cultural Contexts
ISBN: 0415872855 ISBN-13(EAN): 9780415872850
Издательство: Taylor&Francis
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Цена: 178640.00 T
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Описание: This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.