Автор: Favorito, Joe (columbia University, Usa) Название: Sports publicity ISBN: 1032769262 ISBN-13(EAN): 9781032769264 Издательство: Taylor&Francis Цена: 50010 T
Старое издание
Автор: Favorito, Joe Название: Sports Publicity ISBN: 0367440512 ISBN-13(EAN): 9780367440510 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Невозможна поставка. Описание: Effective communications are essential for all sport organisations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator.
Автор: Daffron Susan C. Название: Publicity to the Rescue: How to Get More Attention for Your Animal Shelter, Humane Society or Rescue Group to Raise Awareness, Increase Donatio ISBN: 1610380045 ISBN-13(EAN): 9781610380041 Издательство: Неизвестно Цена: 23760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Douglas Bauer`s profound and exquisitely written first novel quickly established him as one of America`s best new writers. This is the story of Ed and Ramona, high school lovers who married young. And when Ramona, seeing the ever-clearer reality of life with Ed, turns and walks away from her house, from her life, and from her small baby boy, Ed is stunned into a depth of uncomprehending rage.
Автор: Joe Favorito Название: Sports Publicity: A Practical Approach ISBN: 0415635004 ISBN-13(EAN): 9780415635004 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Невозможна поставка. Описание: Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Название: Publicity & Public Relations ISBN: 0764114018 ISBN-13(EAN): 9780764114014 Издательство: Ingram Цена: 18230.00 T Наличие на складе: Нет в наличии. Описание: Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations. Information and advice on getting publicity for a business or its product, creating mailing lists, using electronic tools and internet resources, writing press releases, understanding the media, mastering the art of networking, coordinating publicity with sales, and much more.
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