International Public Relations, 

Автор: Bardhan, Nilanja, Gower, Karla
Название: The role of leadership in building inclusive diversity in public relations
ISBN: 0367769646 ISBN-13(EAN): 9780367769642
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.

Автор: O`Donnell, Aoife
Название: Public Relations and Communications
ISBN: 1032182903 ISBN-13(EAN): 9781032182902
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Cornelissen, Joep P.
Название: Corporate communication
ISBN: 1529600022 ISBN-13(EAN): 9781529600025
Издательство: Sage Publications
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Цена: 51730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to include:

• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams   
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Автор: Bernays Edward L.
Название: Public Relations
ISBN: 0806114576 ISBN-13(EAN): 9780806114576
Издательство: Неизвестно
Цена: 41310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Автор: Richard M. Auty, Katrina Brown
Название: Approaches to Sustainable Development
ISBN: 1138963720 ISBN-13(EAN): 9781138963726
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Автор: Friedman, John
Название: Pr 2.0
ISBN: 1910174416 ISBN-13(EAN): 9781910174418
Издательство: Taylor&Francis
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Цена: 34700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you: 1.      understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2.      develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3.      demonstrate the value and “sell” the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success. 

Название: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

Автор: Talal M Almutairi, Dean Kruckeberg
Название: Public Relations in the Gulf Cooperation Countries: An Arab Perspective
ISBN: 1138479705 ISBN-13(EAN): 9781138479708
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.

Автор: Christian Wiencierz
Название: Vertrauen in politische Parteien
ISBN: 3658155663 ISBN-13(EAN): 9783658155667
Издательство: Springer
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Цена: 47880.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Das kontingente Handeln politischer Parteien als Grundproblem.- Sozialpsychologisches Modell des Wдhlerverhaltens.- Interpersonale Kommunikation.- Strategische Parteienkommunikation.- Prinzipal-Agent-Ansatz.

Автор: Coombs, Timothy
Название: Ongoing crisis communication
ISBN: 1544328699 ISBN-13(EAN): 9781544328690
Издательство: Sage Publications
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Цена: 69690.00 T
Наличие на складе: Невозможна поставка.
Описание: Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management – pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Автор: Harasta Joseph
Название: The Fundamentals of Public Relations: What It Is and How to Do It Well
ISBN: 1516536509 ISBN-13(EAN): 9781516536504
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 100280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics.After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media. Students learn the importance of strategic planning and how to approach situational analyses, external audits, and data analyses. The book concludes with an examination of the future of public relations and the role of future practitioners.The Fundamentals of Public Relations is an ideal textbook for foundational courses in public relations, marketing, and advertising.

Автор: Manfred R?hl
Название: Journalismus und Public Relations
ISBN: 3658065338 ISBN-13(EAN): 9783658065331
Издательство: Springer
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Цена: 43530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ​Vorwort.- Miterlebte Anfдnge.- Klassische Kommunikations-/Gesellschafts-Verhдltnisse.- Kommunizieren und Publizieren.- Zur programmatischen Emergenz von Journalismus und Public Relations.- Zustдnde und Fortschritte.