Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Fairclough Isabela Название: Political Discourse Analysis ISBN: 0415499232 ISBN-13(EAN): 9780415499231 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In this accessible new textbook, Isabela and Norman Fairclough present their innovative approach to analysing political discourse.
Political Discourse Analysis integrates analysis of arguments into critical discourse analysis and political discourse analysis. The book is grounded in a view of politics in which deliberation, decision and action are crucial concepts: politics is about arriving cooperatively at decisions about what to do in the context of disagreement, conflict of interests and values, power inequalities, uncertainty and risk.
The first half of the book introduces the authors' new approach to the analysis and evaluation of practical arguments, while the second half explores how it can be applied by looking at examples such as government reports, parliamentary debates, political speeches and online discussion forums on political issues. Through the analysis of current events, including a particular focus on the economic crisis and political responses to it, the authors provide a systematic and rigorous analytical framework that can be adopted and used for students' own research.
This exciting new text, co-written by bestselling author Norman Fairclough, is essential reading for researchers, upper undergraduate and postgraduate students of discourse analysis, within English language, linguistics, communication studies, politics and other social sciences.
Автор: Baker, Lida Blass, Lauri Название: 21st Century Communication 3 Student Book + Access Code ISBN: 1337275824 ISBN-13(EAN): 9781337275828 Издательство: Cengage Learning Рейтинг: Цена: 49110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Автор: Mieder, Wolfgang Название: Proverbs ISBN: 1433120240 ISBN-13(EAN): 9781433120244 Издательство: Peter Lang Рейтинг: Цена: 43490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Comprises a survey of the multifaceted nature of proverbs as colorful expressions of folk wisdom. This book deals with the definition and classification of proverbs, including such matters as proverb markers and meanings, origin and dissemination, traditional forms related to proverbs, and types of proverb collections.
Автор: Baker, Lida Blass, Laurie Название: 21st century communication 1: listening, speaking and critical thinking ISBN: 1305945921 ISBN-13(EAN): 9781305945920 Издательство: Cengage Learning Рейтинг: Цена: 40130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Автор: Lee, Christien Название: 21st century communication 4: listening, speaking and critical thinking ISBN: 1305955471 ISBN-13(EAN): 9781305955479 Издательство: Cengage Learning Рейтинг: Цена: 53510.00 T Наличие на складе: Поставка под заказ. Описание: 21st Century Communication is a four-level series that uses powerful ideas from TED Talks to teach learners to think critically and communicate effectively. Through authentic models of effective communication, students build fluency in the listening and speaking skills needed to achieve academic and personal success.
Автор: Taiwo Rotimi, Odebunmi Akinola, Adetunji Akin Название: Analyzing Language and Humor in Online Communication ISBN: 1522503382 ISBN-13(EAN): 9781522503385 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Misunderstandings in technology-mediated communication can be due to a lack of tone and facial expression on the part of the speaker, which provide additional context clues into the meaning of the message beyond textual representation. As technology becomes more of a ubiquitous element in our interactions with one another, further study into the ways in which language and humor are conveyed online and impact human communication is essential.Analyzing Language and Humor in Online Communication presents a compendium of research into virtual communities, online communication, social networks, and the ways that language, and humor in particular, are being conveyed and understood in these digital environments. Emphasizing examples from popular culture and contemporary media, this innovative publication fills the current void in the literature by focusing specifically on humor creation and perception in the digital age. Students, researchers, linguists, psychologists, media professionals, and sociologists will find this publication to be a unique reference source.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 30610.00 T Наличие на складе: Нет в наличии. Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Автор: Per Durst-Andersen Название: Linguistic Supertypes: A Cognitive-Semiotic Theory of Human Communication ISBN: 3110253143 ISBN-13(EAN): 9783110253146 Издательство: Walter de Gruyter Рейтинг: Цена: 45970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By integrating ideas of Peirce, Buhler, Bakhtin, Piaget and Jakobson, in this book the author defines three linguistic supertypes each operating with either the situation in reality, the speaker`s experience of it or his condensed information to the hearer.
Название: 21st century communication 1: listening, speaking and critical thinking: teacher`s guide ISBN: 1305955498 ISBN-13(EAN): 9781305955493 Издательство: Cengage Learning Рейтинг: Цена: 17950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a rare explanation of common construction management activities from a financial point of view. While the practical side of the industry is illustrated here with case studies, the authors also take the time to build up an understanding of balance sheets and P&L accounts before explaining how common tasks like estimating or valuation work from this perspective.
Автор: David Lindsay Название: Scientific Writing = Thinking in Words ISBN: 1486311474 ISBN-13(EAN): 9781486311477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents a way of thinking about writing that builds on the way good scientists think about research. The simple principles in this book will help you to clarify the objectives of your work and present your results with impact. Fully updated throughout, this book makes communicating research easier and encourages researchers to write confidently.
Автор: Arnett, Ronald C. Fritz, Janie M. Harden Bell, Lee Название: Communication ethics literacy ISBN: 1412942144 ISBN-13(EAN): 9781412942140 Издательство: Sage Publications Рейтинг: Цена: 69690.00 T Наличие на складе: Нет в наличии. Описание: Offers a learning model of communication ethics literacy from a dialogic perspective, framing communication ethics as arising from a good or set of goods found within particular narratives, traditions, or virtue structures that guide human life.
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