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The Crisis of Food Brands, Hingley, Martin K.


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Автор: Hingley, Martin K.
Название:  The Crisis of Food Brands
ISBN: 9781138381032
Издательство: Taylor&Francis
Классификация:

ISBN-10: 1138381039
Обложка/Формат: Paperback
Страницы: 384
Вес: 0.71 кг.
Дата издания: 12.10.2018
Серия: Food and Agricultural Marketing
Язык: English
Размер: 241 x 173 x 23
Читательская аудитория: Tertiary education (us: college)
Основная тема: Food Science & Technology
Подзаголовок: Sustaining Safe, Innovative and Competitive Food Supply
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.

Adding Value (Rle Marketing): Brands and Marketing in Food and Drink

Автор: Jones Geoffrey G., Morgan Nicholas J.
Название: Adding Value (Rle Marketing): Brands and Marketing in Food and Drink
ISBN: 1138965936 ISBN-13(EAN): 9781138965935
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Crisis Management in the Food and Drinks Industry: A Practical Approach

Автор: Colin Doeg
Название: Crisis Management in the Food and Drinks Industry: A Practical Approach
ISBN: 1441936203 ISBN-13(EAN): 9781441936202
Издательство: Springer
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Цена: 95770.00 T
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Описание:

Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE.

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.

Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis.

Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism - "a clear and present danger" - and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed by the increasing toxicity of fish due to the rising pollution of the world's oceans.

In a special late chapter - written only three months before publication - the author looks ahead to events which he believes will shape the world of crisis management in the future, including the empowering influence of the Internet during the 2004 Asian Tsunami, the discovery of the illegal dye Sudan 1 (Red) in millions of food products and the fears of a pandemic arising from the spreading outbreak of avian flu.

Examples of typical documents like a crisis plan for a business, a crisis checklist, a press release announcing a product recall, an announcement to employees and a checklist for anyone dealing with a threatening phone call are provided. Also included is a list of sources of information and assistance in the event of a product crisis.

Crisis Management in the Food and Drinks Industry is the only title dealing specifically with this crucial subject in relation to the food industry. As such, it is relevant not only to those in the food industry, but also to marketing and senior management in general in the fields of agriculture, public health and law enforcement.


Modern Techniques for Food Authentication,

Автор: Da-Wen Sun
Название: Modern Techniques for Food Authentication,
ISBN: 0123740851 ISBN-13(EAN): 9780123740854
Издательство: Elsevier Science
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Цена: 162820.00 T
Наличие на складе: Нет в наличии.
Описание: Including coverage of various spectroscopic technologies, methods based on isotopic analysis and chromatography, DNA, enzymatic analysis, electrophoresis and thermal methods, this book provides a resource on the developments in food authentication. It offers a comprehensive overview of authentication techniques and technology.

Food Fraud

Автор: John M. Ryan
Название: Food Fraud
ISBN: 0128033932 ISBN-13(EAN): 9780128033937
Издательство: Elsevier Science
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Цена: 26940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Food Fraud provides an overview of the current state on the topic to help readers understand which products are being impacted, how pervasive food fraud is, and what laws are in effect across the developed world. As international food trade increases, food processors, distributors, and consumers are purchasing more and more food from foreign countries that, in many cases, have inadequate oversight or control over what is coming into our supermarkets, restaurants, and refrigerators. This book is an essential quick reference that will familiarize readers with the latest issues surrounding the food industry.

  • Includes new FDA rules based on the Food Safety Modernization Act (FSMA) regarding "intentional adulteration" and "economically motivated adulteration"
  • Presents a review of the latest food detection testing technologies
  • Provides examples of import controls over illegal replacements

The Chemistry of Food

Автор: Velisek, Jan
Название: The Chemistry of Food
ISBN: 1118383818 ISBN-13(EAN): 9781118383810
Издательство: Wiley
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Цена: 80200.00 T
Наличие на складе: Поставка под заказ.
Описание: A core subject in food Science, food chemistry is the study of the chemical composition, processes and interactions of all biological and non-biological components of foods. This book is an English language translation of the author`s Czech-language food chemistry textbook.

Food Regulation - Law, Science, Policy, and Practice 2e

Автор: Fortin
Название: Food Regulation - Law, Science, Policy, and Practice 2e
ISBN: 1118964470 ISBN-13(EAN): 9781118964477
Издательство: Wiley
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Цена: 133050.00 T
Наличие на складе: Поставка под заказ.
Описание: Featuring case studies and discussion questions, this textbook with revisions addressing significant changes to US food law offers accessible coverage appropriate to a wide audience of students and professionals.

Food Authentication: Management, Analysis and Regu lation

Автор: Georgiou
Название: Food Authentication: Management, Analysis and Regu lation
ISBN: 1118810260 ISBN-13(EAN): 9781118810262
Издательство: Wiley
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Цена: 181580.00 T
Наличие на складе: Поставка под заказ.
Описание: The determination of food authenticity is a vital component of quality control. Its importance has been highlighted in recent years by high-profile cases in the global supply chain such as the European horsemeat scandal and the Chinese melamine scandal which led to six fatalities and the hospitalisation of thousands of infants.

Food Safety - The Science of Keeping Food Safe 2e

Автор: Shaw
Название: Food Safety - The Science of Keeping Food Safe 2e
ISBN: 1119133661 ISBN-13(EAN): 9781119133667
Издательство: Wiley
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Цена: 59080.00 T
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Описание:

Food safety is a multi-faceted subject, using microbiology, chemistry, standards and regulations, and risk management to address issues involving bacterial pathogens, chemical contaminants, natural toxicants, additive safety, allergens, and more.

This revised edition has been updated with the latest information on food safety. It addresses all the topics pertinent to a full understanding of keeping the food we eat safe. Each chapter of Food Safety: The Science of Keeping Food Safe, Second Edition proceeds from introductory concepts and builds towards a sophisticated treatment of the topic, allowing the reader to take what knowledge is required for understanding food safety at a wide range of levels. Illustrated with photographs and examples throughout, this new edition also boasts 4 new chapters covering radioactivity in food; food terrorism; food authenticity; and food supplements.

- This second edition has been revised and updated throughout to include the latest topics in this fast-moving field
- Includes 4 brand new chapters on radioactivity in food, food terrorism, food authenticity, and food supplements
- The most readable and user-friendly food safety book for students, scientists, regulators, and general readers

Food Safety is the ideal starting point for students and non-specialists seeking to learn about food safety issues, and an enjoyable and stylish read for those who already have an academic or professional background in the area.


Green Tea Polyphenols Nutraceutical

Название: Green Tea Polyphenols Nutraceutical
ISBN: 1138199370 ISBN-13(EAN): 9781138199378
Издательство: Taylor&Francis
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Цена: 53070.00 T
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Описание:

There is a wealth of published research on the health-promoting effects of green tea and its various components including polyphenols. Green Tea Polyphenols: Nutraceuticals of Modern Life presents a collection of global findings on the numerous health benefits of green tea polyphenols, confirming their position as healthy functional ingredients. With chapters contributed by experts in the field of green tea science and the inclusion of extensive references, this book provides an authoritative volume that can be used to guide researchers, scientists, and regulatory bodies.

Each chapter previews a specific theme and highlights recent research and development conducted in the field. The book begins with the history, processing, and features of green tea. It then describes the chemical composition and biochemical and physicochemical characteristics, followed by a discussion of the properties of green tea polyphenols, including metabolism, bioavailability, and safety. The subsequent chapters deal with the numerous health benefits associated with consumption of green tea polyphenols. These include benefits related to cancer risk and prevention, cardiovascular disease, protection of internal organs, diabetes and weight management, bone and muscle health, allergies, oral care, inflammation, and gut health.

The book addresses the nutrigenomics and proteomics of poyphenols. It also examines food and nonfood applications of green tea polyphenols, such as extracts, supplements, and skin and hair cosmetic products, demonstrating both therapeutic and functional health benefits. This book brings together a wide array of data on green tea polyphenols, providing a greater understanding of them and insight into their effects on human health, and their applications and commercial potential.


Functional food product development

Автор: Smith, Jim
Название: Functional food product development
ISBN: 1405178760 ISBN-13(EAN): 9781405178761
Издательство: Wiley
Рейтинг:
Цена: 199530.00 T
Наличие на складе: Невозможна поставка.
Описание: The global market for functional food products is estimated at between US$10 billion and US$30 billion and is expected to double by 2010. This book provides a much-needed review of important opportunities for new products from many perspectives including from those with in-depth knowledge of as-yet unfulfilled health-related needs.

Subject to Famine: Food Crisis and Economic Change in Western India, 1860-1920

Автор: McAlpin Michelle Burge
Название: Subject to Famine: Food Crisis and Economic Change in Western India, 1860-1920
ISBN: 0691613362 ISBN-13(EAN): 9780691613369
Издательство: Wiley
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Цена: 47520.00 T
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Описание: Michelle McAlpin moves beyond the concerns of previous studies of famine (most of which focus on governmental procedures designed to alleviate it) and examines hitherto neglected problems, such as the quantitative evaluation of food grain shortages, the nature and extent of popular insurance mechanisms in famine-afflicted areas, and the effects of

Controlling Salmonella in Poultry Production and Processing

Автор: Russell, Ph.D.
Название: Controlling Salmonella in Poultry Production and Processing
ISBN: 1439821100 ISBN-13(EAN): 9781439821107
Издательство: Taylor&Francis
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Цена: 209270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Salmonella is a major pathogen that can result in deadly foodborne illness. The Centers for Disease Control and Prevention (CDC) estimates that there are 1.4 million cases of Salmonella poisoning each year in the United States from a variety of causes, with undercooked poultry and eggs being the prime culprits. Therefore, intervention strategies are vital to reducing its occurrence. Controlling Salmonella in Poultry Production and Processing provides a complete analysis of the challenges faced in controlling Salmonella in this industry and keeping the public safe from this threat.

Author Scott M. Russell, Ph.D., works closely with the poultry industry throughout the United States and Canada and with companies in Central and South America, Europe, and China. In this volume, he explores:

  • The origin of Salmonella in poultry
  • Intervention strategies for controlling Salmonella during breeding, hatching, grow-out, transportation, and processing
  • How to design a processing plant to eliminate Salmonella
  • How to verify intervention strategies to ensure they are working
  • Increasing yield during processing while controlling Salmonella
  • New regulations being proposed by USDA-FSIS and their impact on poultry companies regarding competition and international exportation of products
  • The differences between the EU and the U.S. with regard to Salmonella control

Providing readers with numerous examples of real-world experiences, Dr. Russell offers knowledge gleaned from traveling to poultry plants throughout the world over an 18-year period, assisting processors with identifying the sources of Salmonella in their operations, and developing successful intervention strategies.

 



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