Leveraging Computer-Mediated Marketing Environments, Gordon Bowen, Wilson Ozuem
Автор: Moore Geoffrey A. Название: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets ISBN: 0060745819 ISBN-13(EAN): 9780060745813 Издательство: HarperCollins USA Рейтинг: Цена: 12530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
Автор: Anderson Geoff Название: Watch Me Now: Leveraging videos to maximise your return on investment ISBN: 0992342627 ISBN-13(EAN): 9780992342623 Издательство: Неизвестно Рейтинг: Цена: 19620.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Watch Me Now provides a framework on how to maximise the engagement and views of your videos. Knowing how to distribute your video and engage your audience is the essential step that is missing for far too many videos. In Watch Me Now you will explore how to think strategically about your videos so that they are effective.
Автор: Blount Jeb Название: Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Em ISBN: 1119144752 ISBN-13(EAN): 9781119144755 Издательство: Wiley Рейтинг: Цена: 23230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
Автор: Park Choong Название: Exponential Branding: Building, Enhancing and Leveraging Customers` Admiration of Your Brand ISBN: 1119308062 ISBN-13(EAN): 9781119308065 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.
Автор: Bowen & Ozuem Название: Computer-Mediated Marketing Strategies ISBN: 1466665955 ISBN-13(EAN): 9781466665958 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 189420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world.Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Автор: Kaufman Название: Digital Marketing ISBN: 0415716756 ISBN-13(EAN): 9780415716758 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Нет в наличии. Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.
Автор: Gamble Stephen Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers ISBN: 1119157439 ISBN-13(EAN): 9781119157434 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.
Автор: Gordon Bowen, Wilson Ozuem Название: Leveraging Computer-Mediated Marketing Environments ISBN: 1522573445 ISBN-13(EAN): 9781522573449 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program.Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.
Your personal brand is configured by different aspects that you will have to work on: professional presentation and physical appearance; verbal and non-verbal behavior and communication; networking; presence on the Internet and social networks.
Used correctly, they can become the perfect ally to project you brand. One of the key tools to manage and enhance your personal brand will be the use of social networks.
Brands increasingly use social networks to get closer to their consumers and generate a closer link with them. However, from a marketing point of view, are they using these tools the right way?
The main uses in network marketing are to build brand and loyalty. It seeks to interact with the public, deliver relevant content and try to communicate with the company through opinions and proposing topics. Facebook is the channel that works best today for this type of strategy.
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Автор: Hanes Michael Название: Social Media Marketing: A beginners guide to leveraging Facebook, Twitter, Instagram, and YouTube to become an influencer and grow your busine ISBN: 176103006X ISBN-13(EAN): 9781761030062 Издательство: Неизвестно Рейтинг: Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book we discuss the different social media platforms, the pros and cons of each, and how to advertise on each of these platforms effectively. You will also learn about choosing the right social media platforms for your particular business, the importance of creating a marketing plan, and also what exactly makes a good advertising campaign.
Your personal brand involves different aspects such as your professional presence and physical aspect, your behavior and verbal and nonverbal communication, network of contacts and your presence on the internet and social networks. Used correctly these different aspects enhance your presence in the industry. One of the key tools to manage and enhance your personal brand is social networks. If you are those who want to learn how to use this in an efficient way, this book will teach you: 1. Social network statistics 2. What is a personal brand? 3. How to build your personal brand 4. Tips for managing personal brand Brands increasingly use social networks to get closer to their consumers and to generate a closer relationship with their potential customers. However, there are different ways in which you can use social media tools for your own benefit. The main uses in network marketing are to build brand and build loyalty. It seeks to interrelate with the public, deliver relevant content and ensure that the potential customers can communicate with the company in an easy manner. Facebook is the channel that works best today for this type of strategy.
Автор: Hanes Michael Название: Instagram Marketing: A beginners guide to leveraging social media marketing, influencers, and advertising to grow your business! ISBN: 1761030051 ISBN-13(EAN): 9781761030055 Издательство: Неизвестно Рейтинг: Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book covers the topic of Instagram and will educate you on how this social media platform can be used to grow a large following, build a strong brand image, and increase your sales figures.
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