Handbook of Research on Media Literacy Research and Applications Across Disciplines, Melda N. Yildiz, Minaz Fazal, Meesuk Ahn, Robert Feirsen, Sebnem Ozdemir
Автор: Recep Yilmaz, M. Nur Erdem, Filiz Resuloglu Название: Handbook of Research on Transmedia Storytelling and Narrative Strategies ISBN: 1522553576 ISBN-13(EAN): 9781522553571 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 238390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling.The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Автор: Ozlen Ozgen Название: Handbook of Research on Consumption, Media, and Popular Culture in the Global Age ISBN: 1522584919 ISBN-13(EAN): 9781522584919 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 287370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
Название: Routledge handbook of magazine research ISBN: 1138297445 ISBN-13(EAN): 9781138297449 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.
Автор: Georgios Neokleous, Anna Krulatz, Raichle Farrelly Название: Handbook of Research on Cultivating Literacy in Diverse and Multilingual Classrooms ISBN: 1799827224 ISBN-13(EAN): 9781799827221 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Literacy has traditionally been associated with the linguistic and functional ability to read and write. Although literacy, as a fundamental issue in education, has received abundant attention in the last few decades, most publications to date have focused on monolingual classrooms. Language teacher educators have a responsibility to prepare teachers to be culturally responsive and flexible so they can adapt to the range of settings and variety of learners they will encounter in their careers while also bravely questioning the assumptions they are encountering about multilingual literacy development and instruction.
The Handbook of Research on Cultivating Literacy in Diverse and Multilingual Classrooms is an essential scholarly publication that explores the multifaceted nature of literacy development across the lifespan in a range of multilingual contexts. Recognizing that literacy instruction in contemporary language classrooms serving diverse student populations must go beyond developing reading and writing abilities, this book sets out to explore a wide range of literacy dimensions. It offers unique perspectives through a critical reflection on issues related to power, ownership, identity, and the social construction of literacy in multilingual societies. As a resource for use in language teacher preparation programs globally, this book will provide a range of theoretical and practical perspectives while creating space for pre- and in-service teachers to grapple with the ideas in light of their respective contexts. The book will also provide valuable insights to instructional designers, curriculum developers, linguists, professionals, academicians, administrators, researchers, and students.
Автор: Gulsah Sari Название: Handbook of Research on Children`s Consumption of Digital Media ISBN: 1522557334 ISBN-13(EAN): 9781522557333 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate.The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.
Автор: Esser Frank Название: Handbook of Comparative Communication Research ISBN: 0415802717 ISBN-13(EAN): 9780415802710 Издательство: Taylor&Francis Рейтинг: Цена: 265410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Handbook of Comparative Communication Research provides a comprehensive examination of comparative communication research. It offers extensive and interdisciplinary discussions of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communication.
Автор: Abrahamson David, Prior-Miller Marcia R. Название: The Routledge Handbook of Magazine Research: The Future of the Magazine Form ISBN: 1138854166 ISBN-13(EAN): 9781138854161 Издательство: Taylor&Francis Рейтинг: Цена: 255200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.
Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352640 ISBN-13(EAN): 9781138352643 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Невозможна поставка. Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Автор: Helen Katz Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ISBN: 1138352632 ISBN-13(EAN): 9781138352636 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Невозможна поставка. Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
Автор: Innocent E. Chiluwa, Sergei A. Samoilenko Название: Handbook of Research on Deception, Fake News, and Misinformation Online ISBN: 1522585354 ISBN-13(EAN): 9781522585350 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 287370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The growing amount of false and misleading information on the internet has generated new concerns and quests for research regarding the study of deception and deception detection. Innovative methods that involve catching these fraudulent scams are constantly being perfected, but more material addressing these concerns is needed. The Handbook of Research on Deception, Fake News, and Misinformation Online provides broad perspectives, practices, and case studies on online deception. It also offers deception-detection methods on how to address the challenges of the various aspects of deceptive online communication and cyber fraud. While highlighting topics such as behavior analysis, cyber terrorism, and network security, this publication explores various aspects of deceptive behavior and deceptive communication on social media, as well as new methods examining the concepts of fake news and misinformation, character assassination, and political deception. This book is ideally designed for academicians, students, researchers, media specialists, and professionals involved in media and communications, cyber security, psychology, forensic linguistics, and information technology.
Название: Handbook of Research on Media Literacy in Higher Education Environments / ISBN: 1522540598 ISBN-13(EAN): 9781522540595 Издательство: Turpin Рейтинг: Цена: 285830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information.The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.
Автор: Melda N. Yildiz, Jared Keengwe Название: Handbook of Research on Media Literacy in the Digital Age ISBN: 1466696672 ISBN-13(EAN): 9781466696679 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 286440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "This book presents key research in the field of digital media literacy with a specific emphasis on the need for pre-service and in-service educators to become familiar and comfortable with the current digital tools and applications that are an essential part of youth culture"--
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