Business Management and Communication Perspectives in Industry 4.0, Ay?egul Ozbebek Tunc, P?nar Aslan

Автор: Aysegul Ozbebek Tunc, P?nar Aslan
Название: Business Management and Communication Perspectives in Industry 4.0
ISBN: 1522594167 ISBN-13(EAN): 9781522594161
Издательство: Mare Nostrum (Eurospan)
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Цена: 209750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new "normal" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Автор: Tompkins
Название: Managing Risk And Complexity Through Open Communication And Teamwork
ISBN: 1557537127 ISBN-13(EAN): 9781557537126
Издательство: Mare Nostrum (Eurospan)
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Цена: 33270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on decades of experience as a researcher and consultant for a range of organisations and individuals in high-risk domains, the author of this book presents a powerful theory of open communication and teamwork. This unites a range of communication practices and principles that have proven to combat risk and complexity in organisations.

Автор: Elena Alcalde Penalver, Alexandra Santamaria Urbieta
Название: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities
ISBN: 1799801489 ISBN-13(EAN): 9781799801481
Издательство: Mare Nostrum (Eurospan)
Цена: 121970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.

Автор: Elena Alcalde Penalver, Alexandra Santamaria Urbieta
Название: Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities
ISBN: 179980142X ISBN-13(EAN): 9781799801429
Издательство: Mare Nostrum (Eurospan)
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Цена: 147840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.

Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.

Автор: Priest Susanna, Goodwin Jean, Dahlstrom Michael F.
Название: Ethics and Practice in Science Communication
ISBN: 022649781X ISBN-13(EAN): 9780226497815
Издательство: Wiley
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Цена: 36960.00 T
Наличие на складе: Нет в наличии.
Описание: A collection covering all aspects of ethics in the work of science communication, for scientists and communications professionals alike.

Автор: Herbert Hirsch
Название: Essential Communication Strategies: For Scientists, Engineers, and Technology Professionals, 2nd Edition
ISBN: 0471273171 ISBN-13(EAN): 9780471273172
Издательство: Wiley
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Цена: 42190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. This is a guide to the communication dynamics of writing, presentation delivery, and meeting interaction. It teaches you how to use "scripting" to plan for communication events.

Автор: Coombs Timothy
Название: Ongoing Crisis Communication
ISBN: 1452261369 ISBN-13(EAN): 9781452261362
Издательство: Sage Publications
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Цена: 69690.00 T
Наличие на складе: Нет в наличии.
Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.

Автор: Abela Andrew
Название: Advanced Presentations by Design: Creating Communication That Drives Action
ISBN: 1118347919 ISBN-13(EAN): 9781118347911
Издательство: Wiley
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Цена: 61250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law.

Автор: Seeger Matthew, Sellnow Timothy
Название: Narratives of Crisis: Telling Stories of Ruin and Renewal
ISBN: 0804799512 ISBN-13(EAN): 9780804799515
Издательство: Mare Nostrum (Eurospan)
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Цена: 31770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact.

This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned.

Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.

Автор: Maude Barry
Название: Managing Cross-Cultural Communication
ISBN: 1137507462 ISBN-13(EAN): 9781137507464
Издательство: Springer
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Цена: 58690.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author`s own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.

Автор: Stanton Richard
Название: Corporate Strategic Communication
ISBN: 1137544074 ISBN-13(EAN): 9781137544070
Издательство: Springer
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Цена: 44710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

Автор: Cornelissen Joep P
Название: Corporate Communication
ISBN: 1473953707 ISBN-13(EAN): 9781473953703
Издательство: Sage Publications
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Цена: 44340.00 T
Наличие на складе: Нет в наличии.
Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.  With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.