Автор: Cornelissen Joep Название: Corporate Communication ISBN: 1526491974 ISBN-13(EAN): 9781526491978 Издательство: Sage Publications Цена: 47510 T Наличие на складе: Поставка под заказ. Описание: Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.
Автор: Cornelissen, Joep P. Название: Corporate communication ISBN: 1529600022 ISBN-13(EAN): 9781529600025 Издательство: Sage Publications Цена: 51730 T Описание: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
•changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams •the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok •the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Автор: Redmund Название: Responsible Corporate Communication: A Values-Based Approach ISBN: 1606497545 ISBN-13(EAN): 9781606497548 Издательство: McGraw-Hill Рейтинг: Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Автор: Podnar Название: Corporate Communication ISBN: 113880472X ISBN-13(EAN): 9781138804722 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability.
In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola.
This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Название: A Handbook of Corporate Communication and Public Relations ISBN: 0415648270 ISBN-13(EAN): 9780415648271 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
Автор: Hart Название: Communication And Language Analysis In The Corporate World ISBN: 1466649992 ISBN-13(EAN): 9781466649996 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While personal variables like age, education and gender are often thought to contribute to a person’s distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organisational traditions.Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a person’s speech pattern, language and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone - customers, colleagues and CEOs - effectively.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 50630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Название: Contemplating Corporate Marketing, Identity and Communication ISBN: 1138971685 ISBN-13(EAN): 9781138971684 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Автор: Stanton Richard Название: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 Издательство: Springer Рейтинг: Цена: 44710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
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