Information Systems Strategic Planning for Public Service Delivery in the Digital Era, Emanuel Camilleri
Автор: Joao Heitor De Avila Santos Название: Customer Relationship Management: Strategic Approaches in Digital Era ISBN: 177361343X ISBN-13(EAN): 9781773613437 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 164470.00 T Наличие на складе: Невозможна поставка. Описание: Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.
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