Taking metadiscourse as their starting point, the contributions to this edited volume focus both on the interactive and cross-cultural aspects of written texts from varying genres. Using rich and innovative data collection and analysis methods, comparing and contrasting patterns in frequently studied (English, Japanese) with understudied (Turkish, Russian/Ukrainian) languages, and relating empirical data to a web of theoretical frameworks, the articles in this book clearly display the variety, complexity and multiplicity of metadiscoursal analysis of written texts. The volume aims to substantially advance our understanding of the communicative nature of written texts and contributes to the advancement and expansion of researchers’ interests in this field.
Автор: Gafaranga, Joseph Название: Bilingualism as interactional practices ISBN: 0748675957 ISBN-13(EAN): 9780748675951 Издательство: Bloomsbury Academic Рейтинг: Цена: 100320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Joseph Gafaranga argues that the notion of bilingualism itself must be redefined so that bilingualism can be seen as consisting of diverse interactional practices and investigated as such. This book details the rehabilitation effort which has been undertaken to get us where we are today.
Название: Advancing multimodal and critical discourse studies ISBN: 113869763X ISBN-13(EAN): 9781138697638 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This volume highlights the contributions of Theo van Leeuwen to the fields of multimodality, social semiotics, and critical discourse analysis, and demonstrates how the key themes in his work have influenced and will continue to shape multimodal research.
Автор: Ian Roderick Название: Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture ISBN: 1472569482 ISBN-13(EAN): 9781472569486 Издательство: Bloomsbury Academic Рейтинг: Цена: 35890.00 T Наличие на складе: Нет в наличии. Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Название: Shifts towards image-centricity in contemporary multimodal practices ISBN: 1138596086 ISBN-13(EAN): 9781138596085 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication.
Автор: Ledin Per, Machin David Название: Introduction to Multimodal Analysis ISBN: 1350069132 ISBN-13(EAN): 9781350069138 Издательство: Bloomsbury Academic Рейтинг: Цена: 34840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
Автор: Tim Griebel Название: Multimodal Approaches to Media Discourses ISBN: 0367332892 ISBN-13(EAN): 9780367332891 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyze multimodal corpora.
Автор: Norris Название: Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis ISBN: 1119168317 ISBN-13(EAN): 9781119168317 Издательство: Wiley Рейтинг: Цена: 99210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.
Автор: Lyndon C. S. Way Название: Popular Music and Multimodal Critical Discourse Studies: Ideology, Control and resistance in Turkey since 2002 ISBN: 1350016446 ISBN-13(EAN): 9781350016446 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Popular music has long been used to entertain, provoke, to challenge and liberate but also to oppress and control. This book shows how an innovative set of methods from Multimodal Critical Discourse Studies (MCDS) can be used to reveal the deeply political role played by some popular music. It is set in and around contemporary Turkish society, with its complex and deep ideological divisions increasingly obvious under the stewardship of President Recep Tayyip Erdogan and his centre-right political party in power since 2002. Deeper questions can be asked as to the extent popular music can articulate clear and more complex ideas about society, identities and events. The book takes up these kinds of questions which are commonly asked across the field of popular music studies and demonstrates how MCDS can provide an important and timely step forward due to its attention to the details of how communication takes place, its interest in discourse and how ideologies are naturalised and legitimized. This book is a part of the ongoing multimodal turn in critical discourse studies. There has also been an increase in interest specifically in popular music in CDS, stemming from the work of Van Leeuwen and Machin. This work shows the potential of studying the details of the lyrics of popular music, visuals associated with songs (as seen in pop videos) and musical sounds. It places these kinds of observations with the specific context of Erdogan’s Turkey, looking at how the authorities seek to harness and control popular music and how a wide range of popular music genres such as rock, rap, protest and folk music expressed in official promotional videos, protest cut-and-paste videos, party-political election songs, live music events and internet discussions about popular music emerge as sites of power and resistance in certain venues and particularly across social media.
Автор: Gorska, Elzbieta Название: Understanding abstract concepts across modes in multimodal discourse ISBN: 0367244829 ISBN-13(EAN): 9780367244828 Издательство: Taylor&Francis Рейтинг: Цена: 65320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist, the first of its kind to provide a detailed account of such phenomena in multimodal discourse.
Автор: Ian Roderick Название: Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture ISBN: 1472569490 ISBN-13(EAN): 9781472569493 Издательство: Bloomsbury Academic Цена: 100320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Автор: Wong, May Название: Multimodal communication ISBN: 3030154270 ISBN-13(EAN): 9783030154271 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
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