Automotive Human Centred Design Methods 9783110677362

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Автор: Voula Gkatzidou, Joseph Giacomin, Lee Skrypchuk
Название: Automotive Human Centred Design Methods
ISBN: 9783110677362
Издательство: Walter de Gruyter
Классификация:

Товарный дизайн

Торгово-промышленная деятельность и управление

Инженерное дело: Общие вопросы

Промышленный дизайн

Автомобильный транспорт: техника, перевозки и профессии

Дорожные и автотранспортные средства: общезначимые вопросы

Автомобили: общезначимые вопросы

ISBN-10: 3110677369
Обложка/Формат: Paperback
Страницы: 142
Вес: 0.27 кг.
Дата издания: 08.03.2021
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: 5 tables, color; 104 illustrations, color
Размер: 24.41 x 16.99 x 1.42 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Automotive technology & trades,Engineering: general,Product design, BUSINESS & ECONOMICS / General,DESIGN / Product,TECHNOLOGY & ENGINEERING / Engineering (General),TECHNOLOGY & ENGINEERING / Industrial Design / General,TRANSPORTATION / Automotive / Gener
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Поставляется из: Германии
Описание: Human Centred Design?integrates multidisciplinary expertise towards enhancing human well-being and empowering people. In its most basic form it leads to products, systems and services which are physically, perceptually, cognitively and emotionally intuitive. In its most advanced form it discovers and unlocks latent needs and desires, supporting the achievement of desired futures for society. Automotive Human Centred Design Methods is a handbook of techniques aimed directly at designers, but which will hopefully be purchased also by engineers, marketers, branding experts and customer relations teams. The value proposition of the book is that it provides an easy introduction to the world of human centred design methods for those automotive sector experts who are currently being asked to widen their skill set. Most automotive sector businesses are currently forcing their staff to consider customer needs and desires as part of their day-to-day activity, i.e. the companies are telling staff that they cannot continue to concentrate only on matters of mathematics, statistics or creative?conception. The book is attempting to ride the wave of the current move?from designed by experts to products for the people by the people. In summary, the core audience for the book?can be predicted to be designers. This book focuses on the methods that capture the visible and invisible information about customers, including data about their interactions with the motor vehicle, their behaviour towards certain components, and their beliefs and values toward the brand as a whole. An extensive literature review was performed by the authors to review all currently available human centred design methods. Search sources included both academic and non-academic databases. Over 600 methods were initially identified using the search terms, of which 327 were eligible, 270 were excluded because of duplication and 51 were collected and included in this book. A series of workshops with automotive designers was carried out to validate the method set collected. Jaguar Land Rover (JLR) is providing a formal corporate introduction which will discuss and support the need for human centred design in the automotive industry and will mention JLRs sponsorship of the AutoHabLab project, which lead to the?book. The introduction will state that the book represents an attempt at cultural change from a purely technical focus to a more?customer orientated focus. In addition, JLR images will be used as section breaks when passing from one type of information to another. Those images will include JLR products and brand priorities.

Automotive Human Centred Design Methods, Voula Gkatzidou, Joseph Giacomin, Lee Skrypchuk