Current Perspectives in Semiotics: Texts, Genres, and Representations, Monika Weronika Kopytowska, Artur Galkowski
Автор: Ignasi Navarro i Ferrando Название: Current Approaches to Metaphor Analysis in Discourse ISBN: 3110625881 ISBN-13(EAN): 9783110625882 Издательство: Walter de Gruyter Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse. ?
In variational linguistics, the concept of space has always been a central issue. However, different research traditions considering space coexisted for a long time separately. Traditional dialectology focused primarily on the diatopic dimension of linguistic variation, whereas in sociolinguistic studies diastratic and diaphasic dimensions were considered. For a long time only very few linguistic investigations tried to combine both research traditions in a two-dimensional design - a desideratum which is meant to be compensated by the contributions of this volume. The articles present findings from empirical studies which take on these different concepts and examine how they relate to one another. Besides dialectological and sociolinguistic concepts also a lay perspective of linguistic space is considered, a paradigm that is often referred to as "folk dialectology." Many of the studies in this volume make use of new computational possibilities of processing and cartographically representing large corpora of linguistic data. The empirical studies incorporate findings from different linguistic communities in Europe and pursue the objective to shed light on the inter-relationship between the different concepts of space and their relevance to variational linguistics.
Автор: Sigrid Norris, Carmen Daniela Maier Название: Texts, Images, and Interactions: A Reader in Multimodality ISBN: 1614511640 ISBN-13(EAN): 9781614511649 Издательство: Walter de Gruyter Цена: 37130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Reader is a comprehensive text outlining primary approaches to multimodality. In the “Theory and Methodology” section, the scholars who are responsible for the approaches’ developments give some personal insight into how and/or why these approaches were developed. The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance. Included is also a “Transcription and How-to-Analyze” section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive “Sample Analyses” section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.
Автор: Norris Sigrid Название: Interactions, Images and Texts ISBN: 1614511624 ISBN-13(EAN): 9781614511625 Издательство: Walter de Gruyter Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages.This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more.Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book.Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.
Автор: Gatti, Maria Cristina Название: Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web ISBN: 3631628811 ISBN-13(EAN): 9783631628812 Издательство: Peter Lang Рейтинг: Цена: 69430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
Автор: Jane Gravells Название: Semiotics and Verbal Texts ISBN: 1137587482 ISBN-13(EAN): 9781137587480 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.
Taking metadiscourse as their starting point, the contributions to this edited volume focus both on the interactive and cross-cultural aspects of written texts from varying genres. Using rich and innovative data collection and analysis methods, comparing and contrasting patterns in frequently studied (English, Japanese) with understudied (Turkish, Russian/Ukrainian) languages, and relating empirical data to a web of theoretical frameworks, the articles in this book clearly display the variety, complexity and multiplicity of metadiscoursal analysis of written texts. The volume aims to substantially advance our understanding of the communicative nature of written texts and contributes to the advancement and expansion of researchers’ interests in this field.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
