The Palgrave Handbook of Methods for Media Policy Research, Hilde Van den Bulck; Manuel Puppis; Karen Donders;

Автор: Brennen Bonnie
Название: Qualitative Research Methods for Media Studies
ISBN: 0415890225 ISBN-13(EAN): 9780415890229
Издательство: Taylor&Francis
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Цена: 27150.00 T
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Описание:

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Название: Routledge handbook of magazine research
ISBN: 1138297445 ISBN-13(EAN): 9781138297449
Издательство: Taylor&Francis
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Цена: 57150.00 T
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Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.

Автор: K. Donders; C. Pauwels; J. Loisen
Название: The Palgrave Handbook of European Media Policy
ISBN: 1349441023 ISBN-13(EAN): 9781349441020
Издательство: Springer
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Цена: 111790.00 T
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Описание: Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.

Автор: Donders Karen
Название: Palgrave Handbook of European Media Policy
ISBN: 1137032170 ISBN-13(EAN): 9781137032171
Издательство: Springer
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Цена: 149060.00 T
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Описание: Containing state-of-the-art contributions on the various domains of European media policies, this Handbook deals with theoretical approaches to European media policy: its historical development; specific policies for film, television, radio and the Internet; and international aspects of the fragmented policy domain.

Автор: Abrahamson David, Prior-Miller Marcia R.
Название: The Routledge Handbook of Magazine Research: The Future of the Magazine Form
ISBN: 1138854166 ISBN-13(EAN): 9781138854161
Издательство: Taylor&Francis
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Цена: 255200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation.

Название: Handbook of Research on Media Literacy in Higher Education Environments /
ISBN: 1522540598 ISBN-13(EAN): 9781522540595
Издательство: Turpin
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Цена: 285830.00 T
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Описание: Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information.The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352632 ISBN-13(EAN): 9781138352636
Издательство: Taylor&Francis
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Цена: 127600.00 T
Наличие на складе: Невозможна поставка.
Описание: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.

Автор: Helen Katz
Название: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
ISBN: 1138352640 ISBN-13(EAN): 9781138352643
Издательство: Taylor&Francis
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Цена: 48990.00 T
Наличие на складе: Невозможна поставка.
Описание: This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. This book continues to be essential reading forstudents in advertising, media planning, communication and marketing courses andprofessionals pursuing a career in media planning, buying and research. The companion website to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Автор: Gulsah Sari
Название: Handbook of Research on Children`s Consumption of Digital Media
ISBN: 1522557334 ISBN-13(EAN): 9781522557333
Издательство: Mare Nostrum (Eurospan)
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Цена: 218990.00 T
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Описание: One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate.The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

Автор: Recep Yilmaz, M. Nur Erdem, Filiz Resuloglu
Название: Handbook of Research on Transmedia Storytelling and Narrative Strategies
ISBN: 1522553576 ISBN-13(EAN): 9781522553571
Издательство: Mare Nostrum (Eurospan)
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Цена: 238390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling.The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Автор: Betul Onay Dogan, Derya Gul Unlu
Название: Handbook of Research on Examining Cultural Policies Through Digital Communication
ISBN: 1522569987 ISBN-13(EAN): 9781522569985
Издательство: Mare Nostrum (Eurospan)
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Цена: 257790.00 T
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Описание: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices.The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.

Автор: Melda N. Yildiz, Jared Keengwe
Название: Handbook of Research on Media Literacy in the Digital Age
ISBN: 1466696672 ISBN-13(EAN): 9781466696679
Издательство: Mare Nostrum (Eurospan)
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Цена: 286440.00 T
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Описание: "This book presents key research in the field of digital media literacy with a specific emphasis on the need for pre-service and in-service educators to become familiar and comfortable with the current digital tools and applications that are an essential part of youth culture"--