Process Innovation in the Global Fashion Industry, Byoungho Ellie Jin; Elena Cedrola

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Antoine Denis
Название: Fashion Design: A Guide to the Industry and the Creative Process
ISBN: 1786275767 ISBN-13(EAN): 9781786275769
Издательство: Laurence King
Рейтинг:
Цена: 36960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails. Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation. Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry.

Автор: Virginia Grose
Название: Basics Fashion Management 01: Concept to Customer
ISBN: 2940411840 ISBN-13(EAN): 9782940411849
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 25290.00 T
Наличие на складе: Нет в наличии.
Описание: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Автор: Gwyneth Moore
Название: Basics Fashion Management 02: Fashion Promotion
ISBN: 2940411875 ISBN-13(EAN): 9782940411870
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Невозможна поставка.
Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

Автор: Jenny Lantz
Название: The Trendmakers: Behind the Scenes of the Global Fashion Industry
ISBN: 1474259782 ISBN-13(EAN): 9781474259781
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.

The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy.

Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Автор: Jenny Lantz
Название: The Trendmakers: Behind the Scenes of the Global Fashion Industry
ISBN: 1474259790 ISBN-13(EAN): 9781474259798
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 126720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.

The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy.

Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Название: Workers` Rights and Labor Compliance in Global Supply Chains
ISBN: 1138212733 ISBN-13(EAN): 9781138212732
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains. It examines the possibilities and limitations of market approaches to securing social compliance in global manufacturing industries. It does so by tracing the historic origins of social labelling both in trade union and consumer constituencies, considering industry and consumer perspectives on the benefits and drawbacks of social labelling, comparing efforts to develop and implement labelling initiatives in various countries, and locating social labelling within contemporary debates and controversies about the implications of globalization for workers worldwide. Scholars and students of globalisation, development, corporate social responsibility, human geography, labour and industrial relations, business ethics, consumer behaviour and fashion will find its contents of relevance. CSR practitioners in the clothing and other industries will also find this useful in developing policy with respect to supply chain assurance.

Автор: Moon, Christina H.
Название: Labor and Creativity in New York`s Global Fashion Industry
ISBN: 0367403951 ISBN-13(EAN): 9780367403959
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Нет в наличии.
Описание: This book tells the story of the emergence of fashion`s new working class in New York: fashion workers engaged in the labor of design and the material making of fashion in the early twenty-first century.

Автор: Dana Connell
Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting
ISBN: 1563677717 ISBN-13(EAN): 9781563677717
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 79190.00 T
Наличие на складе: Невозможна поставка.
Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.

Автор: Huizenga Edward
Название: The Knowledge Enterprise: Innovation Lessons from Industry Leaders: 2nd Edition
ISBN: 1783265426 ISBN-13(EAN): 9781783265428
Издательство: World Scientific Publishing
Цена: 59130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Knowledge Enterprise is a unique volume about leading business model innovation.

Автор: Carolina Machado,J. Paulo Davim
Название: Innovation Management: In Research and Industry
ISBN: 3110358727 ISBN-13(EAN): 9783110358728
Издательство: Walter de Gruyter
Цена: 123910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As a consequence of social, technological, political and economic changes, the field of organizations management and engineering becomes highly complex, calling for more effective strategies. In this book, the authors discuss innovative technological resources and their implications on organizational policies, strategies, and flexibility, as well as on sustainable management.

Автор: Robert Hume
Название: Fashion and Textile Design with Photoshop and Illustrator: Professional Creative Practice
ISBN: 1472578759 ISBN-13(EAN): 9781472578754
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 40120.00 T
Наличие на складе: Нет в наличии.
Описание: Fashion and Textile Design with Photoshop and Illustrator is a step-by-step guide to two essential tools for textile and fashion designers. Adobe Photoshop ® and Illustrator ® have eclipsed many specialist textile and fashion systems due to their intuitive design, versatile function, and constant evolution. Designer and educator Robert Hume guides you from novice to expert through eighteen carefully crafted projects. You’ll start by mastering layers and custom brushes, and learning about stripes and weaves, before moving on to repeats and colorways, and simple geometry, and finally learning key layout and presentation techniques in both programs. There’s also advice on sharing, communication and output, and help with diagnosing and correcting common problems. Files for many of the projects are available from www.bloomsbury.com/hume-textile-design. In addition, seven case studies showcase the work and creative thinking of innovative professional designers. These designers reflect on the appeal of Illustrator and Photoshop and offer insight and inspiration to help you develop your own fun and inventive designs.