Engineered to sell, Logemann, Jan L

Автор: Logemann Jan L.
Название: Engineered to Sell: European Йmigrйs and the Making of Consumer Capitalism
ISBN: 022666015X ISBN-13(EAN): 9780226660158
Издательство: Wiley
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Цена: 32730.00 T
Наличие на складе: Невозможна поставка.
Описание: The mid-twentieth-century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to "American" consumer capitalism.

Автор: Jelena Milisavljevic-Syed; Janet K Allen; Sesh Com
Название: Architecting Networked Engineered Systems
ISBN: 3030386090 ISBN-13(EAN): 9783030386092
Издательство: Springer
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Цена: 167700.00 T
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Описание: In this monograph, the authors demonstrate how the integration of adaptability, operability, and re-configurability in the design of complex systems is indispensable for the further digitization of engineering systems in smart manufacturing.