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Engineered to Sell: European Йmigrйs and the Making of Consumer Capitalism, Logemann Jan L.


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Автор: Logemann Jan L.
Название:  Engineered to Sell: European Йmigrйs and the Making of Consumer Capitalism
ISBN: 9780226660158
Издательство: Wiley
Классификация:



ISBN-10: 022666015X
Обложка/Формат: Paperback
Страницы: 352
Вес: 0.55 кг.
Дата издания: 11.10.2019
Язык: English
Размер: 152 x 227 x 21
Читательская аудитория: General (us: trade)
Подзаголовок: European migr s and the making of consumer capitalism
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: The mid-twentieth-century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the Americanization paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to American consumer capitalism.

Class of `31: A German-Jewish Йmigrй`s Journey Across Defeated Germany

Автор: Jessel Walter
Название: Class of `31: A German-Jewish Йmigrй`s Journey Across Defeated Germany
ISBN: 1618116509 ISBN-13(EAN): 9781618116505
Издательство: Mare Nostrum (Eurospan)
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Цена: 25870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A beautifully written memoir from Walter Jessel, a German Jew determined to answer the question that haunted him since emigrating to the United States in 1938: Would the people of other nations, if they were placed in the same position as the Germans during the Hitler regime, behave in the same manner?

Cuban ЙMigrйs and Independence in the Nineteenth-Century Gulf World

Автор: Muller Dalia Antonia
Название: Cuban ЙMigrйs and Independence in the Nineteenth-Century Gulf World
ISBN: 1469631989 ISBN-13(EAN): 9781469631981
Издательство: Mare Nostrum (Eurospan)
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Цена: 27170.00 T
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Описание: During the violent years of war marking Cuba's final push for independence from Spain, over 3,000 Cuban emigres, men and women, rich and poor, fled to Mexico. But more than a safe haven, Mexico was a key site, Dalia Antonia Muller argues, from which the expatriates helped launch a mobile and politically active Cuban diaspora around the Gulf of Mexico. Offering a new transnational vantage on Cuba's struggle for nationhood, Muller traces the stories of three hundred of these Cuban emigres and explores the impact of their lives of exile, service to the revolution and independence, and circum-Caribbean solidarities.

While not large in number, the emigres excelled at community building, and their effectiveness in disseminating their political views across borders intensified their influence and inspired strong nationalistic sentiments across Latin America. Revealing that emigres' efforts were key to a Cuban Revolutionary Party program for courting Mexican popular and diplomatic support, Muller shows how the relationship also benefited Mexican causes. Cuban revolutionary aspirations resonated with Mexican students, journalists, and others alarmed by the violation of constitutional rights and the increasing conservatism of the Porfirio Diaz regime. Finally, Muller follows emigres' return to Cuba after the Spanish-American War, their lives in the new republic ineluctably shaped by their sojourn in Mexico.

Class of `31: A German-Jewish Йmigrй`s Journey Across Defeated Germany

Автор: Jessel Walter
Название: Class of `31: A German-Jewish Йmigrй`s Journey Across Defeated Germany
ISBN: 1618116525 ISBN-13(EAN): 9781618116529
Издательство: Mare Nostrum (Eurospan)
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Цена: 79470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A beautifully written memoir from Walter Jessel, a German Jew determined to answer the question that haunted him since emigrating to the United States in 1938: Would the people of other nations, if they were placed in the same position as the Germans during the Hitler regime, behave in the same manner?

Engineered to sell

Автор: Logemann, Jan L
Название: Engineered to sell
ISBN: 022666001X ISBN-13(EAN): 9780226660011
Издательство: Wiley
Рейтинг:
Цена: 96090.00 T
Наличие на складе: Поставка под заказ.
Описание: Decolonizing Universalism develops a genuinely anti-imperialist feminism. Against relativism/universalism debates that ask feminists to either reject normativity or reduce feminism to a Western conceit, Khader`s nonideal universalism rediscovers the normative core of feminism in opposition to sexist oppression and reimagines the role of moral ideals in transnational feminist praxis.

Architecting Networked Engineered Systems

Автор: Jelena Milisavljevic-Syed; Janet K Allen; Sesh Com
Название: Architecting Networked Engineered Systems
ISBN: 3030386090 ISBN-13(EAN): 9783030386092
Издательство: Springer
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Цена: 167700.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this monograph, the authors demonstrate how the integration of adaptability, operability, and re-configurability in the design of complex systems is indispensable for the further digitization of engineering systems in smart manufacturing.

Cuban ЙMigrйs and Independence in the Nineteenth-Century Gulf World

Автор: Muller Dalia Antonia
Название: Cuban ЙMigrйs and Independence in the Nineteenth-Century Gulf World
ISBN: 1469631970 ISBN-13(EAN): 9781469631974
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 82770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the violent years of war marking Cuba's final push for independence from Spain, over 3,000 Cuban emigres, men and women, rich and poor, fled to Mexico. But more than a safe haven, Mexico was a key site, Dalia Antonia Muller argues, from which the expatriates helped launch a mobile and politically active Cuban diaspora around the Gulf of Mexico. Offering a new transnational vantage on Cuba's struggle for nationhood, Muller traces the stories of three hundred of these Cuban emigres and explores the impact of their lives of exile, service to the revolution and independence, and circum-Caribbean solidarities.

While not large in number, the emigres excelled at community building, and their effectiveness in disseminating their political views across borders intensified their influence and inspired strong nationalistic sentiments across Latin America. Revealing that emigres' efforts were key to a Cuban Revolutionary Party program for courting Mexican popular and diplomatic support, Muller shows how the relationship also benefited Mexican causes. Cuban revolutionary aspirations resonated with Mexican students, journalists, and others alarmed by the violation of constitutional rights and the increasing conservatism of the Porfirio Diaz regime. Finally, Muller follows emigres' return to Cuba after the Spanish-American War, their lives in the new republic ineluctably shaped by their sojourn in Mexico.


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