Lt. Charles Brand, R.N., 1797-1872, British Naval Officer and Explorer, Brand J. John
Автор: Kaputa Catherine Название: You Are a Brand!: How Smart People Brand Themselves for Business Success ISBN: 1857885805 ISBN-13(EAN): 9781857885804 Издательство: Little Brown Рейтинг: Цена: 17190.00 T Наличие на складе: Есть Описание: You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs. Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Автор: Cristol, Steven M. Sealey, Peter Название: Simplicity marketing, end brand complexity, clutter, and confusion ISBN: 1416576444 ISBN-13(EAN): 9781416576440 Издательство: Simon & Schuster Рейтинг: Цена: 15290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint.
Автор: Wheeler Alina Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team ISBN: 1118980824 ISBN-13(EAN): 9781118980828 Издательство: Wiley Рейтинг: Цена: 44300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Brand Christianna Название: Fog of Doubt ISBN: 1453236740 ISBN-13(EAN): 9781453236741 Издательство: Неизвестно Цена: 17460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Inspector Cockrill is called in to solve the murder of a most unpopular Belgian Few were disappointed when Raoul Vernet was found with his head bashed in, dead in a pool of his own blood. On vacation in England, the Belgian seducer comes to visit Matilda, an old flame from a few years before. She agrees despite suspicions that Vernet has been deploying his legendary charm on another member of the family: young Rosie, who has returned from her Swiss boarding school carrying a child. None of the family members were in the house when Raoul was killed, but all were within a fog-choked London mile. Rosie calls in the brilliant Inspector Cockrill to clear the family's name, but what he finds is a twisted clan of seven people, each as likely to laugh at a murder as commit one. "A mystery in the classic Christie-Carr-Queen manner . . . an outstanding tour de force." -The New York Times "Fog of Doubt is superbly tricky and meticulously deceptive; it is a classic suspense tale to be read slowly and reread often." -The Guardian " Brand] was ready to jig endlessly with her pieces, to reject and replace until there was not a single gap that her reader would detect." -H.R.F. Keating, author of Crime & Mystery: The 100 Best Books Christianna Brand (1907-1988) was one of the most popular authors of the Golden Age of British mystery writing. Born in Malaya and raised in India, Brand used her experience as a salesgirl as inspiration for her first novel, Death in High Heels, which she based on a fantasy of murdering an irritating coworker. The same year, she debuted her most famous character, Inspector Cockrill, whose adventures she followed until 1957. The film version of the second Cockrill mystery, Green for Danger, is considered one of the best-ever screen adaptations of a classic English mystery. Brand also found success writing children's fiction. Her Nurse Matilda series, about a grotesque nanny who tames ill-behaved children, was adapted for the screen in 2005, as Nanny McPhee. Brand received Edgar Award nominations for the short stories "Twist for Twist" and "Poison in the Cup", as well as one for her nonfiction work Heaven Knows Who. The author of more than two dozen novels, she died in 1988.
Автор: Chernev Alexander Название: Strategic Brand Management, 2nd Edition ISBN: 1936572354 ISBN-13(EAN): 9781936572359 Издательство: Неизвестно Цена: 45930.00 T Наличие на складе: Невозможна поставка. Описание:
In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
Автор: Laura Brand Название: The Joy Journal for Magical Everyday Play ISBN: 1529025591 ISBN-13(EAN): 9781529025590 Издательство: Pan Macmillan Рейтинг: Цена: 11540.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Joy Journal for Magical Everyday Play is an activity guide with creative ideas of things to make and do with children.
Автор: Kapferer J N Название: New Strategic Brand Management ISBN: 0749465158 ISBN-13(EAN): 9780749465155 Издательство: Неизвестно Рейтинг: Цена: 66160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
Автор: Hundreds Bobby Название: This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear ISBN: 1250619653 ISBN-13(EAN): 9781250619655 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 11030.00 T Наличие на складе: Невозможна поставка. Описание: The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself.
Автор: Cowell Cressida Название: How to Train Your Dragon Special Edition: With Brand New Short Stories! ISBN: 031640747X ISBN-13(EAN): 9780316407472 Издательство: Hachette Book Group Цена: 6970.00 T Наличие на складе: Нет в наличии. Описание: Don't miss this deluxe edition of How to Train Your Dragon, featuring two brand new stories plus a full color poster In Book One, travel back to the days when Hiccup Horrendous Haddock III was just a boy, the quiet and thoughtful son of the Chief of the Hairy Hooligans. Can Hiccup capture a dragon and train it without being torn limb from limb? Will he become a truly extraordinary hero? The action continues in two brand new short stories The Day of the Dreader is the tale of a truly dreadful Seadragon who challenges the Hairy Hooligans to a standoff In How to Train Your Viking, we get a dragon's eye view when Toothless the Dragon narrates an epic tale
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