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Global public relations handbook, 


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Цена: 88800.00T
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Название:  Global public relations handbook
ISBN: 9780367370138
Издательство: Taylor&Francis
Классификация:


ISBN-10: 0367370131
Обложка/Формат: Paperback
Страницы: 336
Вес: 0.71 кг.
Дата издания: 04.11.2019
Язык: English
Издание: 3 ed
Иллюстрации: 2 tables, black and white; 2 line drawings, black and white; 2 illustrations, black and white
Размер: 178 x 254 x 22
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Theory, research, and practice
Рейтинг:
Поставляется из: Европейский союз
Описание: This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

      Старое издание

An Introduction to Intercultural Communication: Identities in a Global Community

Автор: Jandt Fred E.
Название: An Introduction to Intercultural Communication: Identities in a Global Community
ISBN: 1483344304 ISBN-13(EAN): 9781483344300
Издательство: Sage Publications
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Наличие на складе: Поставка под заказ.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.

The Routledge Handbook of Strategic Communication

Автор: Derina R. Holtzhausen
Название: The Routledge Handbook of Strategic Communication
ISBN: 0415530016 ISBN-13(EAN): 9780415530019
Издательство: Taylor&Francis
Рейтинг:
Цена: 234790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Handbook of Strategic Public Relations and Integrated Commun

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
Рейтинг:
Цена: 94940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

A Handbook of Corporate Communication and Public Relations

Название: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
Издательство: Taylor&Francis
Рейтинг:
Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

Handbook for the crisis communication center

Автор: Olaniran, Bolanle A. Scholl, Juliann C.
Название: Handbook for the crisis communication center
ISBN: 1433124335 ISBN-13(EAN): 9781433124334
Издательство: Peter Lang
Рейтинг:
Цена: 62430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Crisis communication plays an important role in maintaining a community’s safety and security. While governments devote significant attention to national crises, anticipation and preparation specific to local communities is imperative and can assist media outlets, elected officials, and message designers in successfully reaching their intended target audiences. However, local leaders might not possess the communication skills and knowledge needed to prepare a local community for potential crises. Therefore, there is a need for communities to have support systems in place to help them respond and communicate appropriately.

This volume provides a comprehensive resource that provides the knowledge and guidelines that can be used for localized crisis preparation. Focusing on crisis preparedness/readiness, it discusses and extends the anticipatory model of crisis management (AMCM) in the establishment of crisis communication centers (CCCs) within local communities and municipalities across the U.S. The authors advocate for communities to create CCCs that would be comprised of municipal and community members who can fulfill specific functions on a team tasked with preparing for crisis, as well as responding to a crisis aftermath.

Directions for future research such as the comparison of specific crisis prevention strategies across similar local communities, and developing new and innovative ways to collect and warehouse large amounts of crisis data, is provided.


Pathways to Public Relations: Student Handbook

Автор: Mims Suzanne Lowery, Rowan Katherine E., Walsch Daniel L.
Название: Pathways to Public Relations: Student Handbook
ISBN: 1942695020 ISBN-13(EAN): 9781942695028
Издательство: Неизвестно
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Цена: 27540.00 T
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Описание: Dit boek legt de managementaspecten van DevOps uit voor degenen die zich professioneel bezighouden met informatie- en technologiemanagement. Het is geschreven voor IT-specialisten, IT-managers en IT-executives. Het toont DevOps niet als een fenomeen dat geassocieerd wordt met nieuwe automatiseringstools, programmeertechnieken of -technologieen en het verschilt van andere boeken door het gestructureerde verhaal (misschien is het overmatig gestructureerd) en door de poging om het fenomeen DevOps volledig te dekken op zowel een basis- als een fundamenteel niveau. Door die benadering wordt de lezer zich bewust van het nieuwe onderwerp en helpt het boek de fundering de bouwen, de basis. De lezer leert over de oorsprong van DevOps, de onvermijdelijkheid van zijn opkomst, de belangrijkste voorwaarden ervan en hoe die in de praktijk tot uiting komen, over de praktijk zelf en de principes waarop die is gebaseerd.In dit boek staat de stof voor de EXIN DevOps Foundation certificering. Dit examen test het begrip van (1) de basisconcepten van DevOps, (2) hoe deze aan elkaar gerelateerd zijn, en (3) de waarde van DevOps voor de business. EXIN DevOps Foundation is het eerste niveau van het EXIN DevOps certificeringsprogramma. De EXIN DevOps Professional certificering test de kennis van de DevOps praktijk en van hoe teams te integreren. De EXIN DevOps Master certificering gaat over het bevorderen van organisatieverandering en over het toeleiden naar continu leveren en verbeteren.

Routledge Handbook of Critical Public Relations

Название: Routledge Handbook of Critical Public Relations
ISBN: 1138212075 ISBN-13(EAN): 9781138212077
Издательство: Taylor&Francis
Рейтинг:
Цена: 73490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

A Handbook of Dispute Resolution: Adr in Action

Автор: MacKie Karl J.
Название: A Handbook of Dispute Resolution: Adr in Action
ISBN: 1138975664 ISBN-13(EAN): 9781138975668
Издательство: Taylor&Francis
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Handbook of Dispute Resolution examines the theoretical and practical developments that are transforming the practice of lawyers and other professionals engaged in settling disputes, grievance-handling and litigation. The book explains what distinguishes ADR from other forms of dispute resolution and examines the role ADR can play in a range of contexts where litigation would once have been the only option, such as family law and company law. In some areas, like industrial relations, ADR is not an alternative, but the main method of conflict-intervention, and several contributors draw on their experience of negotiating between management and unions. A wide variety of methods is open to the non-litigious, including resort to Ombudsmen, negotiation, small claims courts and mini-trials; these and other options receive detailed attention. Given the newness of ADR as a discipline, questions about the training of mediators and about the role of central government have not yet been resolved. The final section of the book is devoted to discussion of these issues. Case studies are drawn from the international arena - examples from China, Canada, Australia, Germany and North America place ADR in a cultural and historical perspective.

The Routledge Handbook of Critical Public Relations

Название: The Routledge Handbook of Critical Public Relations
ISBN: 0415727332 ISBN-13(EAN): 9780415727334
Издательство: Taylor&Francis
Рейтинг:
Цена: 234790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Handbook for the Crisis Communication Center

Автор: Bolanle A. Olaniran, Juliann C. Scholl
Название: Handbook for the Crisis Communication Center
ISBN: 1433124343 ISBN-13(EAN): 9781433124341
Издательство: Peter Lang
Рейтинг:
Цена: 111340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Crisis communication plays an important role in maintaining a community’s safety and security. While governments devote significant attention to national crises, anticipation and preparation specific to local communities is imperative and can assist media outlets, elected officials, and message designers in successfully reaching their intended target audiences. However, local leaders might not possess the communication skills and knowledge needed to prepare a local community for potential crises. Therefore, there is a need for communities to have support systems in place to help them respond and communicate appropriately.

This volume provides a comprehensive resource that provides the knowledge and guidelines that can be used for localized crisis preparation. Focusing on crisis preparedness/readiness, it discusses and extends the anticipatory model of crisis management (AMCM) in the establishment of crisis communication centers (CCCs) within local communities and municipalities across the U.S. The authors advocate for communities to create CCCs that would be comprised of municipal and community members who can fulfill specific functions on a team tasked with preparing for crisis, as well as responding to a crisis aftermath.

Directions for future research such as the comparison of specific crisis prevention strategies across similar local communities, and developing new and innovative ways to collect and warehouse large amounts of crisis data, is provided.


The AMA Handbook of Public Relations

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
Рейтинг:
Цена: 32020.00 T
Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.


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