Public relations for management success, Jefkins, Frank
Автор: Coombs Timothy Название: Ongoing Crisis Communication ISBN: 1452261369 ISBN-13(EAN): 9781452261362 Издательство: Sage Publications Рейтинг: Цена: 69690.00 T Наличие на складе: Поставка под заказ. Описание: W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Fourth Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. It includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. This new edition includes updated examples in every chapter to illustrate recent crises and the effect of crisis communication on the outcomes. New “Crisis Leadership Competencies” boxes in every chapter illustrate the essential skills needed to manage crisis communication effectively in a wide range of situations. Expanded coverage of social media throughout this new edition demonstrates its increasing impact on crisis communication and crisis management.
Автор: Cornelissen Joep P Название: Corporate Communication ISBN: 1473953707 ISBN-13(EAN): 9781473953703 Издательство: Sage Publications Рейтинг: Цена: 44340.00 T Наличие на складе: Поставка под заказ. Описание: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
Автор: Phillips, David Young, Philip Название: Online public relations ISBN: 0749449683 ISBN-13(EAN): 9780749449681 Издательство: Kogan Page Рейтинг: Цена: 24280.00 T Наличие на складе: Нет в наличии. Описание: Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.
Название: Overview to the Public Relations Function ISBN: 1606490990 ISBN-13(EAN): 9781606490990 Издательство: McGraw-Hill Рейтинг: Цена: 24010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
Автор: Moore E Название: School Public Relations for Student Success ISBN: 1412965675 ISBN-13(EAN): 9781412965675 Издательство: Sage Publications Рейтинг: Цена: 70750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.
Автор: Jefkins, Frank Название: Public relations for management success ISBN: 1138571628 ISBN-13(EAN): 9781138571624 Издательство: Taylor&Francis Рейтинг: Цена: 112290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Автор: Seeger Matthew, Sellnow Timothy Название: Narratives of Crisis: Telling Stories of Ruin and Renewal ISBN: 0804799512 ISBN-13(EAN): 9780804799515 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that follow a crisis and their tremendous impact.
This book examines the fundamental role that narratives play in catastrophic events. A crisis creates a communication vacuum, which is then populated by the stories of those who were directly affected, as well as crisis managers, journalists, and onlookers. These stories become fundamental to how we understand a disaster, determine what should be done about it, and carry forward our lessons learned.
Matthew W. Seeger and Timothy L. Sellnow outline a typology of crisis narratives: accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials. Using cases to illustrate each type, they show how competing accounts battle for dominance in the public sphere, advancing specific organizational, social, and political changes. Narratives of Crisis improves our understanding of how consensus forms in the aftermath of a disaster, providing a new lens for comprehending events in our past and shaping what comes from those in our future.
Автор: Fearn-Banks Kathleen Название: Crisis Communications ISBN: 1138923745 ISBN-13(EAN): 9781138923744 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.
Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
Also available for use with this text is the Student Workbook to AccompanyCrisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Автор: Stanton Richard Название: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 Издательство: Springer Рейтинг: Цена: 44710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
Автор: Ulmer Robert R., Sellnow Timothy L., Seeger Matthe Название: Effective Crisis Communication: Moving from Crisis to Opportunity ISBN: 1506315739 ISBN-13(EAN): 9781506315737 Издательство: Sage Publications Рейтинг: Цена: 50680.00 T Наличие на складе: Поставка под заказ. Описание: In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. New to the Fourth Edition: New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide you with the latest information for effective crisis communication.
Автор: Rick Adams Название: Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success ISBN: 0367182769 ISBN-13(EAN): 9780367182762 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a simple-to-follow best practice framework that explains what the core CSM (customer success management) steps are at each stage of the customer journey to business outcome success.
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