How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business 9781632650641

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Автор: David John
Название: How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
Перевод названия: Джон Дэвид: Кар защитить (или разрушить) свою репутацию он-лайн
ISBN: 9781632650641
Издательство: Career Press
Классификация:

Электронная торговля: деловые аспекты

ISBN-10: 1632650649
Обложка/Формат: Paperback
Страницы: 224
Вес: 0.31 кг.
Дата издания: 24.10.2016
Язык: English
Размер: 231 x 157 x 16
Читательская аудитория: General (us: trade)
Подзаголовок: The essential guide to avoid digital damage, lock down your brand, and defend your business
Рейтинг:
Поставляется из: США
Описание: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyones reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether youve done something foolish yourself, are unfairly linked to anothers misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

How to Protect (Or Destroy) Your Reputation Online will show you how to:

Remove negative content from search results.

React and respond to an online attack.

Understand and manage online reviews.

Use marketing strategies to both improve your online reputation and bolster your bottom line.

How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angies List. John also shows you how to deal with revenge porn, hate blogs, Googles right to be forgotten in Europe, the business of online complaint sites, even the covert ops of reputation management.

How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business, David John