Co-Creating Brands: Brand Management from a Co-Creative Perspective, Ind Nicholas, Schmidt Holger
Автор: John Stratton Hawley, Christian Lee Novetzke, Swapna Sharma Название: Bhakti and Power: Debating India`s Religion of the Heart ISBN: 0295745509 ISBN-13(EAN): 9780295745503 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29260.00 T Наличие на складе: Невозможна поставка. Описание:
Bhakti, a term ubiquitous in the religious life of South Asia, has meanings that shift dramatically according to context and sentiment. Sometimes translated as “personal devotion,” bhakti nonetheless implies and fosters public interaction. It is often associated with the marginalized voices of women and lower castes, yet it has also played a role in perpetuating injustice. Barriers have been torn down in the name of bhakti, while others have been built simultaneously.
Bhakti and Power provides an accessible entry into key debates around issues such as these, presenting voices and vignettes from the sixth century to the present and from many parts of India’s cultural landscape. Written by a wide range of engaged scholars, this volume showcases one of the most influential concepts in Indian history—still a major force in the present day.
Автор: John Stratton Hawley, Christian Lee Novetzke, Swapna Sharma Название: Bhakti and Power: Debating India`s Religion of the Heart ISBN: 0295745517 ISBN-13(EAN): 9780295745510 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 91960.00 T Наличие на складе: Невозможна поставка. Описание:
Bhakti, a term ubiquitous in the religious life of South Asia, has meanings that shift dramatically according to context and sentiment. Sometimes translated as “personal devotion,” bhakti nonetheless implies and fosters public interaction. It is often associated with the marginalized voices of women and lower castes, yet it has also played a role in perpetuating injustice. Barriers have been torn down in the name of bhakti, while others have been built simultaneously.
Bhakti and Power provides an accessible entry into key debates around issues such as these, presenting voices and vignettes from the sixth century to the present and from many parts of India’s cultural landscape. Written by a wide range of engaged scholars, this volume showcases one of the most influential concepts in Indian history—still a major force in the present day.
Автор: Ind, Nicholas Название: Living the brand ISBN: 0749450835 ISBN-13(EAN): 9780749450830 Издательство: Kogan Page Рейтинг: Цена: 34840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create `brand champions`. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.
Автор: Nicholas Ind and Oriol Iglesias Название: Brand Desire ISBN: 1472925351 ISBN-13(EAN): 9781472925350 Издательство: Bloomsbury Рейтинг: Цена: 24750.00 T Наличие на складе: Поставка под заказ. Описание: Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering security and surprise. Consumers should feel secure when they buy and use a brand; they should be able to trust what a brand says about itself. Alongside this, brands also need to provide novelty, risk, adventure and the unexpected. This isn't just about marketing; this needs to be an organization-wide culture and perspective. Using international case studies from brands including BMW and Burberry, this book explains how companies can build and maintain brand desire through specific strategies and tools, such as: - creating a supportive culture that encourages the active participation of people in brand development; - providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and - being consistent in delivery, from first communications through to after-sales service and support; desirable brands are about desirable experiences.
Автор: Ind Nicholas, Horlings Sandra Название: Brands with a Conscience: How to Build a Successful and Responsible Brand ISBN: 0749475447 ISBN-13(EAN): 9780749475444 Издательство: Неизвестно Рейтинг: Цена: 56010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.
Автор: Ind Nicholas Название: Branding Inside Out: Internal Branding in Theory and Practice ISBN: 074947890X ISBN-13(EAN): 9780749478902 Издательство: TBS/GBS Рейтинг: Цена: 43550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Build a successful brand and create value through achieving the active involvement of your organisation`s people.
