Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Название: Strategic Brand Management ISBN: 019956521X ISBN-13(EAN): 9780199565214 Издательство: Oxford Academ Рейтинг: Цена: 41170.00 T Наличие на складе: Поставка под заказ.
Автор: Wheeler Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition ISBN: 1118099206 ISBN-13(EAN): 9781118099209 Издательство: Wiley Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Автор: Gerzema Название: The Brand Bubble: How Business Momentum Creates Ma rketplace Value ISBN: 047018387X ISBN-13(EAN): 9780470183878 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Поставка под заказ. Описание: The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. Using a five-stage model, this book reveals how successful brands have an insatiable appetite for creativity and change. It discusses how brands with energized differentiation achieve better financial performance.
Автор: Heding Tilde Название: Brand Management ISBN: 113880469X ISBN-13(EAN): 9781138804692 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Нет в наличии. Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Автор: Moilanen, Teemu Rainisto, Seppo K. Название: How to brand nations, cities and destinations ISBN: 0230220924 ISBN-13(EAN): 9780230220928 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Автор: Kumar Nirmalya Название: Brand Breakout ISBN: 1137467592 ISBN-13(EAN): 9781137467591 Издательство: Springer Рейтинг: Цена: 15830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. This best-selling, updated edition outlines eight strategies ?€“ including the Asi
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