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Global Marketing 9 ed., Warren Keegan, Mark Green


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в Мои желания

Автор: Warren Keegan, Mark Green
Название:  Global Marketing 9 ed.
ISBN: 9780134129945
Издательство: Pearson Education
Классификация: ISBN-10: 0134129946
Обложка/Формат: Paperback
Страницы: 624
Вес: 1.16 кг.
Дата издания: 2016-01-01
Язык: English
Размер: 27.43 x 21.59 x 2.29 cm
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Поставляется из: Англии
Описание: Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book thats authoritative in content yet relaxed and assured in style and tone.

Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

KEY TOPICS: Introduction to Global Marketing; The Global Economic Environment; The Global Trade Environment; Social and Cultural Environments; The Political, Legal, and Regulatory Environments; Global Information Systems and Market Research: Segmentation, Targeting, and Positioning; Importing, Exporting, and Sourcing; Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances; Brand and Product Decisions in Global Marketing; Pricing Decisions; Global Marketing Channels and Physical Distribution; Global Marketing Communications Decisions I: Advertising and Public Relations; Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication; Global Marketing and the Digital Revolution; Strategic Elements of Competitive Advantage; Leadership, Organization, and Corporate Social Responsibility

MARKET: For anyone entering the global job market, especially hires of import/export departments.



      Новое издание
Global marketing, global edition 10

Автор: Green, Mark C. Keegan, Warren J.
Название: Global marketing, global edition 10
ISBN: 1292304022 ISBN-13(EAN): 9781292304021
Издательство: Pearson Education
Цена: 117890 T
Описание: For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets.

New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.



Автор: Wiedemann Julius
Название: LOGO Design: Global Brands (BU)
ISBN: 3836576759 ISBN-13(EAN): 9783836576758
Издательство: Taschen
Рейтинг:
Цена: 17710.00 T
Наличие на складе: Есть
Описание: Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals` corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today`s visual culture.

Cambridge Global English Stage 5 Activity Book

Автор: Claire Medwell Jane Boylan &
Название: Cambridge Global English Stage 5 Activity Book
ISBN: 1107621232 ISBN-13(EAN): 9781107621237
Издательство: Cambridge Education
Рейтинг:
Цена: 11010.00 T
Наличие на складе: Поставка под заказ.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

Cambridge Global English Stage 6 Activity Book

Автор: Claire Medwell Jane Boylan &
Название: Cambridge Global English Stage 6 Activity Book
ISBN: 1107626862 ISBN-13(EAN): 9781107626867
Издательство: Cambridge Education
Рейтинг:
Цена: 10090.00 T
Наличие на складе: Нет в наличии.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

Cambridge Global English Stage 2 Activity Book

Автор: Elly Schottman Caroline Linse
Название: Cambridge Global English Stage 2 Activity Book
ISBN: 1107613817 ISBN-13(EAN): 9781107613812
Издательство: Cambridge Education
Рейтинг:
Цена: 10090.00 T
Наличие на складе: Невозможна поставка.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

Professional English in Use Marketing Book with answers

Автор: Cate Farrall, Marianne Lindsley
Название: Professional English in Use Marketing Book with answers
ISBN: 0521702690 ISBN-13(EAN): 9780521702690
Издательство: Cambridge University Press
Рейтинг:
Цена: 49610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Cambridge Global English Stage 6 Learner`s Book with Audio C

Автор: Claire Medwell Jane Boylan &
Название: Cambridge Global English Stage 6 Learner`s Book with Audio C
ISBN: 1107621259 ISBN-13(EAN): 9781107621251
Издательство: Cambridge Education
Рейтинг:
Цена: 21190.00 T
Наличие на складе: Нет в наличии.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

Cambridge Global English Stage 1 Activity Book

Автор: Elly Schottman Caroline Linse &
Название: Cambridge Global English Stage 1 Activity Book
ISBN: 1107655137 ISBN-13(EAN): 9781107655133
Издательство: Cambridge Education
Рейтинг:
Цена: 9790.00 T
Наличие на складе: Невозможна поставка.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

Cambridge Global English Stage 2 Learner`s Book with Audio C

Автор: Elly Schottman Caroline Linse &
Название: Cambridge Global English Stage 2 Learner`s Book with Audio C
ISBN: 1107613809 ISBN-13(EAN): 9781107613805
Издательство: Cambridge Education
Рейтинг:
Цена: 21190.00 T
Наличие на складе: Нет в наличии.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

Cambridge Global English Stage 5 Learner`s Book with Audio C

Автор: Claire Medwell Jane Boylan &
Название: Cambridge Global English Stage 5 Learner`s Book with Audio C
ISBN: 1107619815 ISBN-13(EAN): 9781107619814
Издательство: Cambridge Education
Рейтинг:
Цена: 21190.00 T
Наличие на складе: Нет в наличии.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

A Global History of Medicine

Название: A Global History of Medicine
ISBN: 0198803184 ISBN-13(EAN): 9780198803188
Издательство: Oxford Academ
Рейтинг:
Цена: 19530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A volume exploring the history of medicine across continents and countries from ancient to modern times, examining the changing systems of medicine in Eastern and Western traditions, comparing alternative medical practices, and introducing readers to how historians have captured the multiple approaches to healing adopted by different cultures.

Cambridge Global English Stage 1 Learner`s Book with Audio C

Автор: Elly Schottman Caroline Linse &
Название: Cambridge Global English Stage 1 Learner`s Book with Audio C
ISBN: 1107676096 ISBN-13(EAN): 9781107676091
Издательство: Cambridge Education
Рейтинг:
Цена: 21190.00 T
Наличие на складе: Невозможна поставка.
Описание: Cambridge Global English is a nine-stage language-rich course for learners of English as a Second Language, following the Cambridge International Examinations curriculum framework.

An Introduction to Intercultural Communication: Identities in a Global Community

Автор: Jandt Fred E.
Название: An Introduction to Intercultural Communication: Identities in a Global Community
ISBN: 1483344304 ISBN-13(EAN): 9781483344300
Издательство: Sage Publications
Рейтинг:
Цена: 91870.00 T
Наличие на складе: Поставка под заказ.
Описание: Latest edition of the best-selling student introduction to intercultural communication. Global in focus, full of pedagogy and adopted on courses across the world.


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