Marketing Management , 15 Ed, Philip Kotler

Автор: Kotler, Philip.
Название: Marketing Management: 4 European Edition Hardcover
ISBN: 1292248440 ISBN-13(EAN): 9781292248448
Издательство: Pearson Education
Цена: 111760 T
Наличие на складе: Поставка под заказ.
Описание: Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Cate Farrall, Marianne Lindsley
Название: Professional English in Use Marketing Book with answers
ISBN: 0521702690 ISBN-13(EAN): 9780521702690
Издательство: Cambridge University Press
Рейтинг:
Цена: 49610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Автор: Busche L
Название: Powering Content: Building a Nonstop Content Marketing Machine
ISBN: 1491963743 ISBN-13(EAN): 9781491963746
Издательство: Wiley
Рейтинг:
Цена: 20690.00 T
Наличие на складе: Есть
Описание: Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You`ll learn the hacks that enable content powerhouses to thrive.

Автор: Webb Rick
Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing
ISBN: 1137279869 ISBN-13(EAN): 9781137279866
Издательство: Springer
Рейтинг:
Цена: 19370.00 T
Наличие на складе: Поставка под заказ.
Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Автор: Kotler Philip
Название: Marketing 4.0: From Products to Customers to the Human Spirit
ISBN: 1119341205 ISBN-13(EAN): 9781119341208
Издательство: Wiley
Рейтинг:
Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

Автор: Sexton, Donald
Название: Trump university marketing 101
ISBN: 0470453079 ISBN-13(EAN): 9780470453070
Издательство: Wiley
Рейтинг:
Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Рейтинг:
Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Нет в наличии.
Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Автор: Weitz B & Wensley R
Название: Handbook of Marketing
ISBN: 1412921201 ISBN-13(EAN): 9781412921206
Издательство: Sage Publications
Рейтинг:
Цена: 42240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 0749478438 ISBN-13(EAN): 9780749478438
Издательство: TBS/GBS
Рейтинг:
Цена: 27440.00 T
Наличие на складе: Невозможна поставка.
Описание: Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Автор: Lefevre Heather
Название: Brain Surfing: The Top Marketing Strategy Minds in the World
ISBN: 0996854606 ISBN-13(EAN): 9780996854603
Издательство: Неизвестно
Цена: 18350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.

Автор: Sheridan Marcus
Название: They Ask You Answer: A Revolutionary Content Marketing Strategy
ISBN: 1119312973 ISBN-13(EAN): 9781119312970
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.