Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.
Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.
Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
Автор: Fullerton Alma Название: A Good Trade ISBN: 1772781185 ISBN-13(EAN): 9781772781182 Издательство: Неизвестно Цена: 13750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Every day Kato trudges barefoot past fields and soldiers on the long, hot road to his Ugandan village well. When an aid worker brings a life-changing gift of shoes for all the village children, Kato finds something to give her in return: one small piece of beauty in a war-torn land.
Автор: Fullerton George Stuart Название: An Introduction to Philosophy ISBN: 1644393077 ISBN-13(EAN): 9781644393079 Издательство: Неизвестно Рейтинг: Цена: 39240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
George Stuart Fullerton (August 18, 1859 - March 23, 1925) was an American philosopher and psychologist. Fullerton was born at Fatehgarh, India, the son of the Rev. Robert Stuart Fullerton.
He graduated in 1879 from the University of Pennsylvania and in 1884 from Yale Divinity School; and returned to Pennsylvania to be an instructor, adjunct professor, and dean of the department of philosophy, dean of the college, and vice provost of the university. In 1904 he was appointed professor of philosophy at Columbia University, and served as head of the department.
He was the host of the first annual meeting of the American Psychological Association in 1892 at the University of Pennsylvania, and the APA's fifth president, in 1896.
In 1884 he married Miss Rebekah Daingerfield Smith of Alexandria, Va., who died in 1892. Five years later he married Julia Winslow Dickerson of Philadelphia, his widow. There were no children.
In 1914, while he was exchange professor at the University of Vienna, World War I broke out. He was Lecturing at Munich (Germany) when Interned. Fullerton was imprisoned as a civilian enemy national. He remained imprisoned for four years, until the end of the war, and conditions were so harsh that he returned to the U.S. with his health permanently damaged. Nearly an invalid for the last decade of his life, Fullerton committed suicide at the age of 66. (wikipedia.org)
Автор: Fullerton George Stuart Название: An Introduction to Philosophy ISBN: 0464194210 ISBN-13(EAN): 9780464194217 Издательство: Неизвестно Рейтинг: Цена: 26040.00 T Наличие на складе: Невозможна поставка. Описание: I must warn the reader at the outset that the title of this chapter seems to promise a great deal more than he will find carried out in the chapter itself. To tell all that philosophy has meant in the past, and all that it means to various classes of men in the present, would be a task of no small magnitude, and one quite beyond the scope of such a volume as this. But it is not impossible to give within small compass a brief indication, at least, of what the word once signified, to show how its signification has undergone changes, and to point out to what sort of a discipline or group of disciplines educated men are apt to apply the word, notwithstanding their differences of opinion as to the truth or falsity of this or that particular doctrine. Why certain subjects of investigation have come to be grouped together and to be regarded as falling within the province of the philosopher, rather than certain other subjects, will, I hope, be made clear in the body of the work. Only an indication can be given in this chapter.
Автор: Fullerton Liam Название: How The Mistletoe Helped Christmas ISBN: 1925960498 ISBN-13(EAN): 9781925960495 Издательство: Неизвестно Рейтинг: Цена: 12250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It`s Christmas and Mistletoe really wants to help. But every time he tries he seems to mess it up! This is a beautifully illustrated book for 4-8 year old readers. Proceeds from this sale benefit nonprofit organisation Library For All, helping children around the world learn to read.
Автор: Hoch T. L. Название: Establishing Presence: A Chip Fullerton / Annie Smith Sports Novel - Book Three ISBN: 1977214606 ISBN-13(EAN): 9781977214607 Издательство: Неизвестно Рейтинг: Цена: 22510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "What's all the whispering about?" asked Chip. "I hope you aren't planning something, Cheryl. Like the way you set me up with the 'what's fixin' scam. You know how dangerous that can be, right?" Bill and Becky looked at their niece for an explanation. Cheryl casually looked at Chip. "Don't worry about it. Now that I'm aware of what you are capable of, I'm not afraid of your schemes. Bring it on, lightweight." "Don't challenge her," warned Jenny, coming up behind Chip. "You've only seen her first layer of deviousity. It's best you don't get a peek at what's underneath. It's the kind of stuff that would make Stephen King wake up screaming in the middle of the night. We've got two more weeks here and so far, there have been no explosions, and the police haven't been called. It would be nice if it stayed that way."
Автор: Fullerton Alma Название: A Good Trade ISBN: 1772781177 ISBN-13(EAN): 9781772781175 Издательство: Неизвестно Цена: 17430.00 T Наличие на складе: Невозможна поставка. Описание: Every day Kato trudges barefoot past fields and soldiers on the long, hot road to his Ugandan village well. When an aid worker brings a life-changing gift of shoes for all the village children, Kato finds something to give her in return: one small piece of beauty in a war-torn land.
Автор: Fullerton Georgiana Название: Ellen Middleton: A Tale (Classic Reprint) ISBN: 0259246050 ISBN-13(EAN): 9780259246053 Издательство: Неизвестно Цена: 21670.00 T Наличие на складе: Невозможна поставка.
Автор: Fullerton Dan Название: The AP Physics C Companion: Mechanics (Full Color Edition) ISBN: 0990724352 ISBN-13(EAN): 9780990724353 Издательство: Неизвестно Рейтинг: Цена: 30640.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
