Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy, Jami A. Fullerton, Alice Kendrick

Автор: Pieter de Wilde, Ruud Koopmans, Wolfgang Merkel, Oliver Strijbis, Michael Zurn
Название: The Struggle Over Borders: Cosmopolitanism and Communitarianism
ISBN: 1108718221 ISBN-13(EAN): 9781108718226
Издательство: Cambridge Academ
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Цена: 28510.00 T
Наличие на складе: Невозможна поставка.
Описание: This book presents a comprehensive analysis of how economic, cultural and political globalization have transformed democratic politics. Appealing to political scientists, sociologists and international relations scholars, the book is also an accessible introduction to debates on globalization, political conflict and populism for students in these fields.

Автор: Pieter de Wilde, Ruud Koopmans, Wolfgang Merkel, Oliver Strijbis, Michael Zurn
Название: The Struggle Over Borders: Cosmopolitanism and Communitarianism
ISBN: 1108483771 ISBN-13(EAN): 9781108483773
Издательство: Cambridge Academ
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Цена: 82370.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive analysis of how economic, cultural and political globalization have transformed democratic politics. Appealing to political scientists, sociologists and international relations scholars, the book is also an accessible introduction to debates on globalization, political conflict and populism for students in these fields.

Название: Shaping international public opinion
ISBN: 1433130289 ISBN-13(EAN): 9781433130281
Издательство: Peter Lang
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Цена: 62430.00 T
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Описание:

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.

Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.

Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.

Название: International public relations and public diplomacy
ISBN: 1433126885 ISBN-13(EAN): 9781433126888
Издательство: Peter Lang
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Цена: 194150.00 T
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Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

Автор: Schneider Christina J.
Название: Responsive Union
ISBN: 1108472311 ISBN-13(EAN): 9781108472319
Издательство: Cambridge Academ
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Цена: 115110.00 T
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Описание: The EU`s perceived lack of responsiveness to ordinary citizens has created a serious crisis of democratic legitimacy that threatens its very survival. In this timely book, Schneider presents a comprehensive account of how EU governments signal responsiveness to the interests of their citizens over European policies.

Автор: Davis Aeron
Название: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
ISBN: 0745639836 ISBN-13(EAN): 9780745639833
Издательство: Wiley
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Цена: 20050.00 T
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Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Автор: Wolfgang Donsbach, Michael W. Traugott
Название: The SAGE Handbook of Public Opinion Research
ISBN: 141291177X ISBN-13(EAN): 9781412911771
Издательство: Sage Publications
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Цена: 163680.00 T
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Описание: Provides an overview of the concepts included in and surrounding the term `public opinion` and its application in modern social research. This book presents the basic empirical concepts for assessing public opinion and opinion changes in society. It also provides an overview of the social, political and legal status of public opinion research.

Автор: Jack W. Plunkett
Название: Plunkett`s Advertising & Branding Industry Almanac 2018: Advertising, Marketing, Public Relations & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 162831463X ISBN-13(EAN): 9781628314632
Издательство: Mare Nostrum (Eurospan)
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Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.