Stardust & Substance: The New Zealand General Election of 2017, Levine Stephen
Автор: Lees-Marshment Название: Political Marketing and Management in the 2017 New Zealand Election ISBN: 3319942972 ISBN-13(EAN): 9783319942971 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
Автор: Elder Edward, Lees-Marshment Jennifer Название: Political Marketing and Management in the 2020 New Zealand General Election ISBN: 3030773329 ISBN-13(EAN): 9783030773328 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand`s general elections.
Автор: Cowley, Philip Kavanagh, Dennis Название: British general election of 2017 ISBN: 3030043010 ISBN-13(EAN): 9783030043018 Издательство: Springer Рейтинг: Цена: 30740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The British General Election of 2017 is the definitive and authoritative account of one of the most dramatic elections in British history.
Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals’ chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.
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