Автор: Curtis Joan, Giamanco Barbara Название: The New Handshake: Sales Meets Social Media ISBN: 0313382719 ISBN-13(EAN): 9780313382710 Издательство: Bloomsbury Цена: 34650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.
Nothing grows your bottom line faster than new business with your global sales accounts, yet companies like yours are leaving billions on the table.
Your customers are going global - are you?
There's a tidal wave of offshore expansion, and if you're not ready to grow globally with your customers, even your domestic business is at risk.
In Whale Hunting with Global Accounts, Barbara Weaver Smith takes business owners and executives, national and global sales leaders, and large account sales reps on a deep dive into the four critical sales strategies that will make you winners in competition for global accounts:
Knowledge-Look Deeper * Structure-Get Organized * Process-Beyond Steps * Vision- Lead the Way
The voices of fourteen global sales experts - current practitioners and sales leaders - contribute seamlessly to the narrative for a powerfully multinational perspective. Weaver Smith will teach you how to become a smarter, more insightful, global account team who will win unlimited long-term business.
Expert contributors include Rachel Barger, GM EMEA & Global Head Customer Success and Value Engineering, Lithium Technologies, Zurich, Switzerland; Valerie Bonebrake, SVP, Tompkins International, Raleigh, NC and Kansas City, KS USA; Tiffani Bova, VP, Distinguished Analyst and Research Fellow, Gartner, Los Angeles, CA USA; Melissa Donnelly, VP of Sales, JDA, Dallas, TX USA; Gerhard Gschwandtner, Founder and CEO, Selling Power Magazine and Sales 2.0 Conferences, Fredericksburg, VA, USA; Jeff Hargroves, President, ProPharma Group, LLC, Kansas City, Kansas, USA; Matt Heinz, President, Heinz Marketing, Seattle, WA, USA; Jill Konrath, Keynote Speaker, Award-Winning Author, Sales Accelerator, Minneapolis, MN, USA; Sid Kumar, Global Head of Inside Sales, CA Technologies, New York, NY, USA; Lisa Magnuson, Founder and Corporate Sales Strategist, Top Line Sales, Portland, OR, USA; Kirk Robinson, SVP Commercial Markets Division & Global Accounts, Ingram Micro, Orange County, CA, USA; Mircea Saracut, Head of Business Development-EMEAA, Symbicore, Cluj County, Romania; Hari Shankaranarayanan, Managing Director, Accenture, New Delhi, India; Dr. Greg Story, President, Dale Carnegie Training Japan, Tokyo, Japan.
Автор: Zirkelbach Barbara, Adolfo Soberanis Название: Mindful Sales: The subtle art of selfless selling ISBN: 0692185550 ISBN-13(EAN): 9780692185551 Издательство: Неизвестно Рейтинг: Цена: 9190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mindful Sales makes life easier and more fulfilling by stripping away the delusion that people need to be pressured into buying things. People only require information and assistance. Taking the pressure off builds professional relationships that feel good. Mindful Sales can make any retail job fun, interesting, and rewarding!
Автор: Sales Barbara Название: For the Love of Elsie ISBN: 1528932528 ISBN-13(EAN): 9781528932523 Издательство: Неизвестно Рейтинг: Цена: 11910.00 T Наличие на складе: Невозможна поставка. Описание: A story of love and devotion in the face of heartache and sorrow.Over their final hours together, Stan and Elsie share events in their life through memories and flashbacks triggered by thoughts, photographs and objects in their everyday life. Often flitting from one memory to the next their life together is retold, uncovering moments of happiness and times when grief was too much to bear. Their love for one another ran deep and strong until a tragedy ripped their family apart, thus creating vast divides in their relationship where ultimately their love for one another was cast aside. Over time their wounds heal and as their lives come to a close their need to declare their love for each other is always just whisper away. They soon realise that before the end comes they must overcome being the ghosts of the people they used to be.
Автор: Kozuch, Barbara Dobrowolski, Zbyslaw Название: Creating public trust ISBN: 3631628072 ISBN-13(EAN): 9783631628072 Издательство: Peter Lang Рейтинг: Цена: 71900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves, namely in their internal environment, as well as changes spurred by dynamic shifts in the external environment, such as the management system as a whole. The study attempts to demonstrate that efficient functioning of public organisations has a significant impact on shaping relationships based on trust within and between organisations. It also presents the concepts of corruption, fraud and trust. The research completed with regard to the organisational perspective of creating public trust is a contribution to the advancement of organisational theory.
Автор: David J. Smith, Barbara Herter Название: Marketing Research for Small Business: An Efficient and Effective Functional Approach ISBN: 1536140422 ISBN-13(EAN): 9781536140422 Издательство: Nova Science Рейтинг: Цена: 96090.00 T Наличие на складе: Невозможна поставка. Описание: Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign. Special consideration is made for firms with limited budgets and knowledge of appropriate research techniques. Two of the most common comments made regarding marketing research for small firms are: 1) It is too expensive and 2) it is too complicated. The authors work hard at setting straight these two chief concerns. Good marketing research can uncover substantial insight into your customer, competitor, market and potential new business opportunities. This book is primarily broken into three parts, with the first part focusing on the setup. Specifically, the content is directed at how research benefits the firm, how the research agenda is setup, and how firms can look at existing data first to answer some of their key questions. The second part looks at collecting information, either existing or new, making sure that everything you want to know is made possible. And lastly, we explain very simply how to analyze the information and turn it into usable knowledge. It is interesting sometimes when speaking with small business owners who are struggling to grow their business. They often do not really know their customer or business well for that matter. Normally, the typical entrepreneur has an idea, possibly affirms it with a few friends, and then runs with it. This is a disastrous formula with a high percentage chance of failure. It goes along with the old saying: It is much better to build on rock than sand. This simply means that preparation through knowledge gathering, preferably early in the process, is the key to success. As Benjamin Franklin once said, An investment in knowledge pays the best interest.
Автор: Smith Dr Barbara Weaver Название: Riding the Whale: Adapt Your Sales Strategy to Accelerate Business Growth ISBN: 0997537906 ISBN-13(EAN): 9780997537901 Издательство: Неизвестно Цена: 11490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Riding the Whale explains why companies behave the way they do in the middle of your sales process and what you can do about it. In this volume, we share experiences and reflect on what it is like to ride the whale to successful completion of the hunt. Every chapter includes Reflection and Action exercises to complete with your team.
Автор: Wooldridge Barbara Ross, Camp Kerri M. Название: Healthcare Marketing: Strategies for Creating Value in the Patient Experience ISBN: 1516514262 ISBN-13(EAN): 9781516514267 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 77710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
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