Автор: Lehrer Jonah Название: Proust Was a Neuroscientist ISBN: 0547085907 ISBN-13(EAN): 9780547085906 Издательство: HarperCollins USA Цена: 19610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Winter, Jonah Название: Here comes the garbage barge! ISBN: 0375852182 ISBN-13(EAN): 9780375852183 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Невозможна поставка. Описание: In Christine Caine`s Undaunted: Student Edition, her dramatic life story shows teens how God rescued her from a life of being unnamed, unwanted, and unqualified so that she could rescue others. Caine looks to awaken the reader to how God works in us in order to work through us. Her call-to-action: Be the love. Bring the hope. Be the change.
Автор: Winter Jonah Название: The Little Owl & the Big Tree: A Christmas Story ISBN: 1665902132 ISBN-13(EAN): 9781665902137 Издательство: Simon & Schuster Рейтинг: Цена: 16550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One Christmas, a tiny owl stuck in the Rockefeller Center Christmas tree stole the hearts of the nation. Discover the true story in this heartwarming picture book from celebrated mother-son team Jonah and Jeanette Winter.
Автор: Jonah Winter; illustrated by Keith Mallett Название: How Jelly Roll Morton Invented Ja ISBN: 1250865204 ISBN-13(EAN): 9781250865205 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 5510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An original, jazz-infused picture-book spin on the life of famed musician Jelly Roll Morton from the acclaimed author Jonah Winter and newcomer Keith Mallett.
Автор: Winter, Jonah ; Widener, Terry Название: You Never Heard of Willie Mays?! ISBN: 1101934212 ISBN-13(EAN): 9781101934210 Издательство: Random House (USA) Рейтинг: Цена: 4900.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: Snow Man ISBN: 1665932392 ISBN-13(EAN): 9781665932394 Издательство: Simon & Schuster Рейтинг: Цена: 14550.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Winter, Jonah ; Ford, Ag Название: Barack ISBN: 0061703966 ISBN-13(EAN): 9780061703966 Издательство: HarperCollins USA Рейтинг: Цена: 6260.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: Hillary ISBN: 0553533886 ISBN-13(EAN): 9780553533880 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: Mickey Mantle: Commerce Comet ISBN: 1101933526 ISBN-13(EAN): 9781101933527 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: You Never Heard Of Casey Steng ISBN: 037587013X ISBN-13(EAN): 9780375870132 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: You Never Heard Of Sandy Koufa ISBN: 0553498428 ISBN-13(EAN): 9780553498424 Издательство: Random House (USA) Рейтинг: Цена: 5510.00 T Наличие на складе: Нет в наличии.
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