Автор: Lehrer Jonah Название: Proust Was a Neuroscientist ISBN: 0547085907 ISBN-13(EAN): 9780547085906 Издательство: HarperCollins USA Цена: 19610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Winter Jonah Название: The Little Owl & the Big Tree: A Christmas Story ISBN: 1665902132 ISBN-13(EAN): 9781665902137 Издательство: Simon & Schuster Рейтинг: Цена: 16550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: One Christmas, a tiny owl stuck in the Rockefeller Center Christmas tree stole the hearts of the nation. Discover the true story in this heartwarming picture book from celebrated mother-son team Jonah and Jeanette Winter.
Автор: Jonah Winter; illustrated by Keith Mallett Название: How Jelly Roll Morton Invented Ja ISBN: 1250865204 ISBN-13(EAN): 9781250865205 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 5510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An original, jazz-infused picture-book spin on the life of famed musician Jelly Roll Morton from the acclaimed author Jonah Winter and newcomer Keith Mallett.
Автор: Goldhagen Daniel Jonah Название: The Devil That Never Dies: The Rise and Threat of Global Antisemitism ISBN: 0316097861 ISBN-13(EAN): 9780316097864 Издательство: Little Brown Рейтинг: Цена: 22270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A groundbreaking - and terrifying - examination of the widespread resurgence of antisemitism in the 21st century, by the prize-winning and #1 internationally bestselling author of Hitler`s Willing Executioners.
Автор: Berger, Jonah Название: Invisible Influence ISBN: 1476759731 ISBN-13(EAN): 9781476759739 Издательство: Simon & Schuster Цена: 13030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Автор: Winter, Jonah Название: Hillary ISBN: 0553533886 ISBN-13(EAN): 9780553533880 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Нет в наличии.
Автор: Winter Jonah Название: JFK ISBN: 0061768073 ISBN-13(EAN): 9780061768071 Издательство: HarperCollins USA Цена: 12530.00 T Наличие на складе: Нет в наличии. Описание:
The New York Times bestselling team that brought readers Barack in 2008 presents this picture book biography of John F. Kennedy, the 35th president of the United States of America. JFK tells how a little boy grew up to be president in a story about hope and courage and the power of words. It details JFK's childhood as well as his presidency and includes the Cuban missile crisis, the civil rights movement, the Camelot years, and a firsthand account of his assassination. This nonfiction picture book is an excellent choice to share during homeschooling, in particular for children ages 4 to 6. It's a fun way to learn to read and as a supplement for activity books for children.
JFK's is a story that has been told by many voices. Acclaimed picture book biographer Jonah Winter offers his own voice and memories about JFK and his significance in this heartfelt personal profile, illustrated in vibrant detail by award-winning artist AG Ford.
Автор: Winter, Jonah ; Ford, Ag Название: Barack ISBN: 0061703966 ISBN-13(EAN): 9780061703966 Издательство: HarperCollins USA Рейтинг: Цена: 6260.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah ; Widener, Terry Название: You Never Heard of Willie Mays?! ISBN: 1101934212 ISBN-13(EAN): 9781101934210 Издательство: Random House (USA) Рейтинг: Цена: 4900.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: Snow Man ISBN: 1665932392 ISBN-13(EAN): 9781665932394 Издательство: Simon & Schuster Рейтинг: Цена: 14550.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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