Автор: Markey, Karen Название: Online Searching ISBN: 1538167727 ISBN-13(EAN): 9781538167724 Издательство: Rowman & Littlefield Publishers Цена: 139330 T Описание: Online Searching puts aspiring librarians working in all types of institutions on the fast track to becoming expert searchers, the intermediaries who unite information users with trusted sources that satisfy their information needs.
Название: Market Leader 3rd Ed Marketing ISBN: 1408220075 ISBN-13(EAN): 9781408220078 Издательство: Pearson Education Рейтинг: Цена: 16660.00 T Наличие на складе: Есть Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.
Автор: Thorp Edward O. Название: A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market ISBN: 1400067960 ISBN-13(EAN): 9781400067961 Издательство: Random House (USA) Рейтинг: Цена: 18390.00 T Наличие на складе: Нет в наличии. Описание: The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.
A child of the Great Depression, legendary mathematician Edward O. Thorp invented card counting, proving the seemingly impossible: that you could beat the dealer at the blackjack table. As a result he launched a gambling renaissance.
His remarkable successand mathematically unassailable methodcaused such an uproar that casinos altered the rules of the game to thwart him and the legions he inspired. They barred him from their premises, even put his life in jeopardy. Nonetheless, gambling was forever changed.
Thereafter, Thorp shifted his sights to ';the biggest casino in the world': Wall Street.
Devising and then deploying mathematical formulas to beat the market, Thorp ushered in the era of quantitative finance we live in today. Along the way, the so-called godfather of the quants played bridge with Warren Buffett, crossed swords with a young Rudy Giuliani, detected the Bernie Madoff scheme, and, to beat the game of roulette, invented, with Claude Shannon, the world's first wearable computer.
Here, for the first time, Thorp tells the story of what he did, how he did it, his passions and motivations, and the curiosity that has always driven him to disregard conventional wisdom and devise game-changing solutions to seemingly insoluble problems. An intellectual thrill ride, replete with practical wisdom that can guide us all in uncertain financial waters, A Man for All Markets is an instant classica book that challenges its readers to think logically about a seemingly irrational world.
Praise for A Man for All Markets
';In A Man for All Markets, [Thorp] delightfully recounts his progress (if that is the word) from college teacher to gambler to hedge-fund manager.
Along the way we learn important lessons about the functioning of markets and the logic of investment.'The Wall Street Journal
';[Thorp] gives a biological summation (think Richard Feynman's Surely You're Joking, Mr. Feynman!) of his quest to prove the aphorism ';the house always wins' is flawed. .
. . Illuminating for the mathematically inclined, and cautionary for would-be gamblers and day traders' Library Journal
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 99400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: The World`s Leading Marketers Название: The New Masters of Online Marketing ISBN: 0983340439 ISBN-13(EAN): 9780983340430 Издательство: Неизвестно Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Gross Johann Название: Market Entry Strategies for Saturated Markets ISBN: 3656460965 ISBN-13(EAN): 9783656460961 Издательство: Неизвестно Цена: 43570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Nьrnberg (IOM), course: Marketing, language: English, abstract: Executive Summary: This assignment occupies with the challenges of market entry strategies in saturated market, especially in the fashion industry. A new market entry needs a specific prepar-ing. Many environmental tasks of the investment have to be cleared before entering a new market. The right combination of market entry strategies help to succeed such a huge investment. Exporting, licensing, franchising, joint ventures and direct investments are some possibilities how a market entry strategy can look like but finding the right strategies for the given market situation is a difficult issue. Every strategy has ad-vantages and disadvantages which have to be considered if the investment should lead into a success. And as already mentioned, a saturated market is not a usual market, it has specific challenges which have to be managed. A market entry in a saturated market can only be successful if the company wins market shares from other competitors and the challenge is to find out how this can work. The Adidas Group showed how they could enter the US sports fashion market which is a saturated market, too. The company used a mix of the named strategies to win market shares in the host-country. And that is the way how to manage these challenges; every market entry in saturated markets has to be planned carefully and all influencing factors have to be considered. There is no general roadmap either every market entry needs its own map developed.
Название: Innovation and strategy ISBN: 1787548295 ISBN-13(EAN): 9781787548299 Издательство: Emerald Рейтинг: Цена: 124670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Автор: Leboff Grant Название: Myths of Marketing: Banish the Misconceptions and Become a Great Marketer ISBN: 0749483911 ISBN-13(EAN): 9780749483913 Издательство: Неизвестно Рейтинг: Цена: 23900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
