The New Masters of Online Marketing, The World`s Leading Marketers

Автор: Thorp Edward O.
Название: A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market
ISBN: 1400067960 ISBN-13(EAN): 9781400067961
Издательство: Random House (USA)
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Цена: 18390.00 T
Наличие на складе: Нет в наличии.
Описание: The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.

A child of the Great Depression, legendary mathematician Edward O. Thorp invented card counting, proving the seemingly impossible: that you could beat the dealer at the blackjack table. As a result he launched a gambling renaissance.

His remarkable successand mathematically unassailable methodcaused such an uproar that casinos altered the rules of the game to thwart him and the legions he inspired. They barred him from their premises, even put his life in jeopardy. Nonetheless, gambling was forever changed.

Thereafter, Thorp shifted his sights to ';the biggest casino in the world': Wall Street.

Devising and then deploying mathematical formulas to beat the market, Thorp ushered in the era of quantitative finance we live in today. Along the way, the so-called godfather of the quants played bridge with Warren Buffett, crossed swords with a young Rudy Giuliani, detected the Bernie Madoff scheme, and, to beat the game of roulette, invented, with Claude Shannon, the world's first wearable computer.

Here, for the first time, Thorp tells the story of what he did, how he did it, his passions and motivations, and the curiosity that has always driven him to disregard conventional wisdom and devise game-changing solutions to seemingly insoluble problems. An intellectual thrill ride, replete with practical wisdom that can guide us all in uncertain financial waters, A Man for All Markets is an instant classica book that challenges its readers to think logically about a seemingly irrational world.

Praise for A Man for All Markets

';In A Man for All Markets, [Thorp] delightfully recounts his progress (if that is the word) from college teacher to gambler to hedge-fund manager.

Along the way we learn important lessons about the functioning of markets and the logic of investment.'The Wall Street Journal

';[Thorp] gives a biological summation (think Richard Feynman's Surely You're Joking, Mr. Feynman!) of his quest to prove the aphorism ';the house always wins' is flawed. .

. . Illuminating for the mathematically inclined, and cautionary for would-be gamblers and day traders'
Library Journal

Автор: Leventhal Barry
Название: Predictive Analytics for Marketers: Using Data Mining for Business Advantage
ISBN: 0749479930 ISBN-13(EAN): 9780749479930
Издательство: Неизвестно
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Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.

Автор: Godin, Seth
Название: All Marketers Are Liars
ISBN: 1591845335 ISBN-13(EAN): 9781591845331
Издательство: Random House (USA)
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Цена: 10420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

"What's your story?"

"Will the people who need to hear this story believe it?"

"Is it true?"

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.

But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Автор: Jantsch John
Название: Duct Tape Marketing: The World`s Most Practical Small Business Marketing Guide
ISBN: 1595554653 ISBN-13(EAN): 9781595554659
Издательство: McGraw-Hill
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Цена: 16010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is your small business growing and thriving the way you envisioned it would when you struck out on your own? This trusted book explains how to develop and execute a simple, effective, and affordable marketing plan that brings new life to products and services.