Sales and Distribution Management, Bholanath Dutta
Автор: Richard R. Bennington Название: Furniture Marketing: From Product Development to Distribution ISBN: 1501355740 ISBN-13(EAN): 9781501355745 Издательство: Bloomsbury Academic Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.
Автор: Okazaki, Shintaro Название: Fundamentals of mobile marketing ISBN: 1433115611 ISBN-13(EAN): 9781433115615 Издательство: Peter Lang Рейтинг: Цена: 41780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Автор: Okazaki, Shintaro Название: Fundamentals of mobile marketing ISBN: 143311562X ISBN-13(EAN): 9781433115622 Издательство: Peter Lang Рейтинг: Цена: 156490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Автор: Kluge, Philipp Nikolaus Название: Marketing luxury goods online ISBN: 3631678657 ISBN-13(EAN): 9783631678657 Издательство: Peter Lang Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.
Автор: Dent Julian Название: Sales and Marketing Channels: How to Build and Manage Distribution Strategy ISBN: 0749482141 ISBN-13(EAN): 9780749482145 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Автор: Dent Julian Название: Technology Distribution Channels ISBN: 0749472170 ISBN-13(EAN): 9780749472177 Издательство: Неизвестно Рейтинг: Цена: 71650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.
Автор: Stephen Hill; Max Munday Название: The Regional Distribution of Foreign Manufacturing Investment in the UK ISBN: 1349131032 ISBN-13(EAN): 9781349131037 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book considers the determinants of the regional distribution of foreign manufacturing investment in the UK. The core theme of the book is that foreign firms coming to the UK seek in their location decision to minimise their costs of production.
Автор: Bholanath Dutta Название: Fundamentals of Sales and Distribution Management: Text & Cases ISBN: 9380578911 ISBN-13(EAN): 9789380578910 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36030.00 T Наличие на складе: Невозможна поставка. Описание: Discusses the fundamental concepts of sales and distribution management in a simple manner to create better understanding of the subject. This book provides comprehensive coverage of various conceptual aspects concerned with sales and distribution management.
Автор: Charles A. Ingene; Mark E. Parry Название: Mathematical Models of Distribution Channels ISBN: 1441953027 ISBN-13(EAN): 9781441953025 Издательство: Springer Рейтинг: Цена: 241310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;
Автор: Byrom, John Название: Case Studies in Food Retailing and Distribution ISBN: 0081020376 ISBN-13(EAN): 9780081020371 Издательство: Elsevier Science Рейтинг: Цена: 107740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.
Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.
Coverage includes:
the impact of retail concentration and the ongoing relevance of independent retailing
how social forces impact upon food retailing and consumption
trends in organic food retailing and distribution
discussion of how wellbeing and sustainability have impacted the sector
perspectives on the future of food retailing and distribution
This book is a volume in the Consumer Science and Strategic Marketing series.
Addresses business problems in in food retail and distribution
Includes pricing and supply chain management
Discusses food retailing in urban and rural settings
Covers both global distribution and entry in developing nations
Features real-world case studies that demonstrate what does and does not
Автор: Achim Sauer Название: Ver?nderungsprozesse in der Distribution ISBN: 3835001612 ISBN-13(EAN): 9783835001619 Издательство: Springer Рейтинг: Цена: 56590.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
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