Fundamentals of Sales and Distribution Management: Text & Cases, Bholanath Dutta
Автор: Okazaki, Shintaro Название: Fundamentals of mobile marketing ISBN: 1433115611 ISBN-13(EAN): 9781433115615 Издательство: Peter Lang Рейтинг: Цена: 41780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Автор: Okazaki, Shintaro Название: Fundamentals of mobile marketing ISBN: 143311562X ISBN-13(EAN): 9781433115622 Издательство: Peter Lang Рейтинг: Цена: 156490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
Автор: Garg Miti Название: Cases on Supply Chain and Distribution Management ISBN: 1466600659 ISBN-13(EAN): 9781466600652 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cases on Supply Chain and Distribution Management: Issues and Principles introduces readers to a wide selection of case studies covering a multitude of supply chains in different economies of the world and examines major issues related to supply chain management. Concerned with the complete management of the flow of goods, information, and finances, the discipline of supply chain management merits an in-depth analysis. This book presents the latest knowledge on different types of supply chains that exist within the world business environment and acts as catalyst for incumbent global corporations to understand and work around inefficient supply chains, particularly in emerging economies.
Автор: Herndl, Karl Название: Sales coaching by benedict ISBN: 3631646844 ISBN-13(EAN): 9783631646847 Издательство: Peter Lang Рейтинг: Цена: 46140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors.
Автор: Kluge, Philipp Nikolaus Название: Marketing luxury goods online ISBN: 3631678657 ISBN-13(EAN): 9783631678657 Издательство: Peter Lang Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.
Автор: Dent Julian Название: Sales and Marketing Channels: How to Build and Manage Distribution Strategy ISBN: 0749482141 ISBN-13(EAN): 9780749482145 Издательство: Неизвестно Рейтинг: Цена: 62520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Автор: Bholanath Dutta Название: Sales and Distribution Management ISBN: 9380578792 ISBN-13(EAN): 9789380578798 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24030.00 T Наличие на складе: Невозможна поставка. Описание: Sales management is attainment of an organization`s sales goals in an effective and efficient manner through planning, staffing, training, and leading and controlling organisational resources. Physical distribution is one of the four elements of the marketing mix. This book covers all the conventional and contemporary concepts and strategies related to sales and distribution management.
Автор: Karl Herndl Название: Sales Coaching by Benedict: Successo nelle vendite con strutture chiare e con cuore ISBN: 3631651430 ISBN-13(EAN): 9783631651438 Издательство: Peter Lang Рейтинг: Цена: 46000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Il punto di partenza per questo libro e stato l`esperienza dell`autore che nelle vendite molte cose accadono in modo arbitrario e casuale. Alla ricerca di un modello d`ordine comprovato ha scoperto la Regola benedettina, e ha trasferito i contenuti di questa regola alle vendite.
Автор: Duncan K. Foley, et al. Название: Growth and Distribution, Second Edition ISBN: 0674986423 ISBN-13(EAN): 9780674986428 Издательство: Wiley Рейтинг: Цена: 60140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Authors Foley, Michl, and Tavani offer a major revision of an established textbook on the theory, measurement, and history of economic growth, with new material on climate change, corporate capitalism, and innovation.
Автор: Carter, R.j. Price, Philip M. Emmett, Stuart Название: Stores and distribution management ISBN: 1903500052 ISBN-13(EAN): 9781903500057 Издательство: Неизвестно Рейтинг: Цена: 84450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Contains all of the latest information on this area of business including both management and technological developments. Materials management has developed into one of the most significant areas of modern business and has a major influence on competitive advantage.
Автор: Mulcahy, David E. Название: Warehouse distribution and operations handbook ISBN: 0070440026 ISBN-13(EAN): 9780070440029 Издательство: McGraw-Hill Рейтинг: Цена: 149850.00 T Наличие на складе: Поставка под заказ. Описание: Provides an approach to reducing operating costs, enhancing inventory control, increasing profits, improving customer satisfaction, and controlling assets. This book examines the practices, methods, equipment applications, and technology contributing to the effective operation of warehouse - including industrial, mail order, and retail facilities.
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