Beyond the headlines of the world's most beloved sporting events
Brazil hosted the 2016 men's World Cup at a cost of $15 billion to $20 billion, building large, new stadiums in cities that have little use for them anymore. The projected cost of Tokyo's 2020 Summer Olympic Games is estimated to be as high as $30 billion, much of it coming from the public trough. In the updated and expanded edition of his bestselling book, Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup, Andrew Zimbalist tackles the claim that cities chosen to host these high-profile sporting events experience an economic windfall. In this new edition he looks at upcoming summer and winter Olympic games, discusses the recent Women's World Cup, and the upcoming men's tournament in Qatar.
Circus Maximus focuses on major cities, like London, Rio, and Barcelona, that have previously hosted these sporting events, to provide context for future host cities that will bear the weight of exploding expenses, corruption, and protests. Zimbalist offers a sobering and candid look at the Olympics and the World Cup from outside the echo chamber.
Автор: Spivey, Nigel Название: The Ancient Olympics ISBN: 0199602697 ISBN-13(EAN): 9780199602698 Издательство: Oxford Academ Рейтинг: Цена: 11260.00 T Наличие на складе: Поставка под заказ. Описание: A portrait of the Greek Olympics as they really were - fierce contests between bitter rivals, in which victors won kudos and rewards, and losers faced scorn and even assault. After reading this book, no one will see the Olympics as a graceful display of Greek beauty again, but as war by other means.
Автор: Virginia Grose Название: Basics Fashion Management 01: Concept to Customer ISBN: 2940411840 ISBN-13(EAN): 9782940411849 Издательство: Bloomsbury Academic Рейтинг: Цена: 25290.00 T Наличие на складе: Нет в наличии. Описание: Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Автор: Horne, John , Whannel, Garry Название: Understanding the Olympics ISBN: 0367363194 ISBN-13(EAN): 9780367363192 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical and economic context of the Games.
Автор: Helen Jefferson Lenskyj Название: The Olympic Games: A Critical Approach ISBN: 1838677763 ISBN-13(EAN): 9781838677763 Издательство: Emerald Рейтинг: Цена: 24380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.
Автор: Woods David Название: Indiana University Olympians: From Leroy Samse to Lilly King ISBN: 0253050073 ISBN-13(EAN): 9780253050076 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From track and field to swimming and diving, and of course basketball and soccer, Indiana University Olympians celebrates over a century of Indiana University Olympic competitors. Beginning in 1904, at the 3rd summer games in St. Louis, IU's first Olympic medal went to pole vaulter LeRoy Samse who earned a silver medal. In 2016, swimmer Lilly King rocketed onto the world stage with two gold medals in the 31st Summer Games in Rio de Janeiro. Featuring profiles of 49 athletes who attended IU, Indiana University Olympians includes the stories of well-known figures like Milt Campbell, the first African American to win decathlon gold and who went on to play pro football, and Mark Spitz, winner of seven swimming gold medals. The book also highlights fascinating anecdotes and the accomplishments of their less well-known colleagues, including one athlete's humble beginnings in a chicken house and another who earned a Silver Star for heroism in the Vietnam War. Despite their different lives, they share one key similarity—these remarkable athletes all called Indiana University home.
Автор: Swaddling Judith Название: The Ancient Olympic Games: Third Edition ISBN: 0292767382 ISBN-13(EAN): 9780292767386 Издательство: Marston Book Services Цена: 21110.00 T Наличие на складе: Поставка под заказ. Описание: For over 1,000 years, between 776 BC and AD 395, people from all over the classical world flocked every four years to Olympia in Western Greece to see famous athletes compete for the olive crowns of the ancient Olympic Games. The Games were huge, and so was the build-up: virtually the whole of the preceding year was devoted to the preparations of the site and the athletes. But these games were much more than just a sporting event: religion, power, politics, scandal, and propaganda were all at the center of the five-day festival. Held in honor of Zeus, the supreme god of Greek mythology, a visit to Olympia was also a pilgrimage to his sacred temple. In this updated edition of her indispensable guide to the ancient Games, Judith Swaddling traces their mythological and religious origins. Describing the events, the sacred ceremony, and the celebrations that were an essential part of the Olympic festival, this book paints a vivid picture of what it was like to be at these prestigious games. Concluding with a chapter on the modern Olympics that brings the story right up to the preparations for the London 2012 Games, this fascinating book is essential reading for anyone interested in the Olympics, the greatest games of them all.
Автор: Weisbord, Robert G. Название: Racism and the olympics ISBN: 1412865190 ISBN-13(EAN): 9781412865197 Издательство: Taylor&Francis Рейтинг: Цена: 32650.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Globally, billions of fans feverishly focus on the summer and winter Olympics. In theory, international fraternalism is boosted by these "friendly competitions," but often national rivalries eclipse the theoretical amity. How the Olympics have dealt with racism over the years offers a window to better understanding these dynamics.
Автор: Allison Lincoln Название: Understanding International Sport Organisations ISBN: 1138820490 ISBN-13(EAN): 9781138820494 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The governance of international sport is dominated by the SINGOs (sporting international non-governmental organisations). The IOC, FIFA, IAAF and the FIA wield global influence, but how exactly do such complex organisations operate? This important book examines the rise of the SINGOs, their structures, organisational behaviour, and their power in the context of modern sport and international politics. Written by two world-leading experts, the book sheds new light on the relationship between these SINGOs and the sports which they govern. It provides a close critical analysis of the policies and practices of the most important international sport organisations, from their historical origins to the present day. Using case studies of key events such as the Olympics and the recent FIFA scandals, it examines the central question of how best to understand the significance of these organisations today. Combining historical insight with original research, Understanding International Sport Organisations: Principles, power and possibilities is essential reading for anyone with an interest in the politics of sport, the sociology of sport, sport administration, sport business or sport management." --
Автор: Pak Lei Chong Gladys Название: Chinese Subjectivities and the Beijing Olympics ISBN: 178348988X ISBN-13(EAN): 9781783489886 Издательство: Неизвестно Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chinese Subjectivity and the Beijing Olympics develops the Foucauldian concept of productive power through examining the ways in which the Chinese government tried to mobilize the population to embrace its Olympic project through deploying various sets of strategies and tactics.
Автор: Hanstad Dag Vidar, Parent Milena M., Houlihan Barrie Название: The Youth Olympic Games ISBN: 1138788554 ISBN-13(EAN): 9781138788558 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values.
This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies.
The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.
Автор: Gwyneth Moore Название: Basics Fashion Management 02: Fashion Promotion ISBN: 2940411875 ISBN-13(EAN): 9782940411870 Издательство: Bloomsbury Academic Рейтинг: Цена: 25330.00 T Наличие на складе: Невозможна поставка. Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
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