Advertising & Brand Building: Principles & Case Studies, K Pongiannan
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 20190.00 T Наличие на складе: Поставка под заказ. Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Budelmann Kevin, Kim Yang Название: Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands ISBN: 1631597086 ISBN-13(EAN): 9781631597084 Издательство: Quarto Рейтинг: Цена: 25160.00 T Наличие на складе: Ожидается поступление. Описание: Brand Identity Essentials, Revised and Expanded lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
Автор: Barry Strauber Название: Principles of Advertising: Understanding the Modern Advertising Ecosystem ISBN: 1516523512 ISBN-13(EAN): 9781516523511 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 67450.00 T Наличие на складе: Невозможна поставка. Описание: Principles of Advertising: Understanding the Modern Advertising Ecosystem is an anthology that not only introduces students to various strategies and approaches within the profession, but also helps readers understand the importance of the consumer in modern advertising.Built upon the understanding that contemporary consumers feel empowered to control every aspect of their media experience, this collection presents students with carefully selected readings regarding advertising principles that are designed to help consumers appreciate and enjoy advertising experiences. Readers learn about the dynamic power of integrated marketing, the necessity of studying and analyzing consumer behavior, how to form a creative strategy, the increasing role mobile plays in modern marketing, how big data can lead to personal customer interactions, and more.Comprised of thoughtful readings, engaging exercises, and valuable insight for the modern advertising professional, Principles of Advertising is an ideal text for introductory advertising courses.
Автор: Duncan Название: Principles of advertising and imc with adsim cd-rom ISBN: 0071115390 ISBN-13(EAN): 9780071115391 Издательство: McGraw-Hill Цена: 39110.00 T Наличие на складе: Поставка под заказ. Описание: Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways in which companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.
Автор: Roetzer Paul Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms ISBN: 1118131363 ISBN-13(EAN): 9781118131367 Издательство: Wiley Рейтинг: Цена: 25350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.
Автор: Avinash Kapoor, Chinmaya Kulshrestha Название: Branding and Sustainable Competitive Advantage: Building Virtual Presence ISBN: 1613501714 ISBN-13(EAN): 9781613501719 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh Название: Holistic Approaches to Brand Culture and Communication Across Industries ISBN: 1522531505 ISBN-13(EAN): 9781522531500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
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Автор: Jaworski Elliott Название: How to Blow Up Your Business in 2019: The Go-To Guide to Scale Your Brand to New Heights with Social Media Marketing, Facebook Advertising, Internet F ISBN: 1950788237 ISBN-13(EAN): 9781950788231 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will teach you how to change with the times, and be relevant in the world of internet marketing. We live in a dynamic world, and in this case, the internet world where things are rapidly changing. Different people react to situations differently.
