Advertising & Brand Building: Principles & Case Studies, K Pongiannan
Автор: Budelmann Kevin, Kim Yang Название: Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands ISBN: 1631597086 ISBN-13(EAN): 9781631597084 Издательство: Quarto Рейтинг: Цена: 25160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Brand Identity Essentials, Revised and Expanded lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 20190.00 T Наличие на складе: Нет в наличии. Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Roetzer Paul Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms ISBN: 1118131363 ISBN-13(EAN): 9781118131367 Издательство: Wiley Рейтинг: Цена: 25350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.
Автор: Avinash Kapoor, Chinmaya Kulshrestha Название: Branding and Sustainable Competitive Advantage: Building Virtual Presence ISBN: 1613501714 ISBN-13(EAN): 9781613501719 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh Название: Holistic Approaches to Brand Culture and Communication Across Industries ISBN: 1522531505 ISBN-13(EAN): 9781522531500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 218990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Instagram, Facebook, YouTube, Twitter and Pinterest
Are you wanting to build your Online business, Brand or Influence?
Struggling to reach more people and convert your audience into loyal customers?
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This books dives into the core principles and secrets towards mastering Marketing and Advertising skills on Instagram, Facebook, YouTube, Twitter and Pinterest, to scale your audience to levels that you did not think were possible.
Social Media has the power to reach the world and if you do it right you will have an unlimited customer base by following the steps in this book.
The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW
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Why Social Media is going to change your business
Gain both Organic and paid customer (traffic) in the most effective way
The number 1 mistake you might make on social media that is killing your potential growth
6 reasons why people fail when building their Social Media presence
How to build your business and personal brand via social media
How to use social media for specifically franchises
5 reasons why small business find it easier to gain more customers through Social Media
Factors you need to consider and what social platform suits you best
The difference between Marketing and Advertising and how to take advantage of each in the most effective way possible
A simple 5-step process to follow when researching your most preferred and valuable customers
How to do Data Collection and why it's the most important step for targeting your marketing and ads
3 crucial mistakes people make when marketing their business
How to skyrocket your Traffic, Trust and Reach on all platforms (Instagram, Facebook, YouTube, Twitter and Pinterest)
The best tools and software's to use for each Social media platform to scale your results and make your job easier
The number 1 business change that makes your social media business more passive than everand scale even more results
You might not be used to using social media or maybe you've tried it many times before but haven't seen any results. Well this is your time to follow a honest, step by step guide that gives real results in a short amount of time.
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Drive increased customers to drive extra money in your pocket
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Автор: Jaworski Elliott Название: How to Blow Up Your Business in 2019: The Go-To Guide to Scale Your Brand to New Heights with Social Media Marketing, Facebook Advertising, Internet F ISBN: 1950788237 ISBN-13(EAN): 9781950788231 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will teach you how to change with the times, and be relevant in the world of internet marketing. We live in a dynamic world, and in this case, the internet world where things are rapidly changing. Different people react to situations differently.
Social Media Marketing: Secrets and Hacks Top Influencers Use to Grow Their Personal Brand and Business Using Facebook Advertising, Instagram and YouTube.
Facebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users, and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook Advertising will help you sell almost anything. This book covers the latest strategies that are working on Facebook right now.
Instagram is one of the most effective social media to advertise a product or a business. IT has more than 800 million users. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Instagram Marketing will help you sell almost anything. This book covers the latest strategies that are working on Instagram right now.
YouTube has changed our world--from how we view video to how we connect and market--opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.
What makes this book different? Here are some of the things you can take away from the book:
FACEBOOK-
More than 10 incredible Facebook features including one that allow you to interact with potential customers without sending them a private message
How to open a business page using two-layer permission model that allows you to securely maintain and manage your Pages.
How to leverage the Facebook Ads Manager to create highly profitable Facebook Ads.
How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low.
How to set up a highly converting sales funnel
A case study that shows you, step-by-step, how you can make $10,000+ Each Month With Facebook Advertising.
YOUTUBE-
How the YouTube algorithm works in 2019
Proper use of titles, descriptions, and thumbnails
How to engage with your comments
How to monetize your YouTube channel
How to explode your YouTube channel's growth in less than three months
The secret formula to hardwire your channel for success
A step-by-step guide on collaborating with big YouTubers for massive growth
The best and most current vlogging and gaming equipment for small, medium, and high budgets
The success mindset you need to become a YouTube king/queen
INSTAGRAM-
How to create Story ads
Effective ways of using ads
Converting Followers into clients via Instagram sales funnel
Secrets to engaging with your audience when marketing on Instagram
Increase sales
Helping you reach business goals
The best methods for selling products to customers as a small business or personal brand
Furthermore, because this book is enrolled in Kindle Matchbook Program, the kindle edition of this book will be available to you for free when you purchase the paperback version from Amazon.com
Scroll to the top of the page and click the "Add to Cart" button
Автор: Andrew Ingram Название: An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium ISBN: 0470012927 ISBN-13(EAN): 9780470012925 Издательство: Wiley Рейтинг: Цена: 43290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it's role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury's, British Airways, Carphone Warehouse, BT and thritish Government.
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