BRAND EQUITY: An Indian Perspective, Sangeeta Trott, Vinod V. Sople

Автор: Von Tunzelmann, Alex
Название: Indian summer
ISBN: 1471166449 ISBN-13(EAN): 9781471166440
Издательство: Simon&Schuster UK
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Цена: 10990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A brilliantly compelling and insightful re-creation of one of the key moments of twentieth-century history: the partition and independence of India, and the final days of the Raj.

Автор: Sanjay Arora; Atul K. Singh; Y.P. Singh
Название: Bioremediation of Salt Affected Soils: An Indian Perspective
ISBN: 3319482564 ISBN-13(EAN): 9783319482569
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume focuses on the characterization, reclamation, bioremediation, and phytoremediation of salt affected soils and waterlogged sodic soils. Readers will discover new knowledge on the distribution, reactions, changes in bio-chemical properties and microbial ecology of salt affected soils through case studies exploring Indian soils.

Автор: A.P. Dimri; Amulya Chevuturi
Название: Western Disturbances - An Indian Meteorological Perspective
ISBN: 3319267353 ISBN-13(EAN): 9783319267357
Издательство: Springer
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Цена: 95770.00 T
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Описание: This book examines the meteorological phenomenon known as Western Disturbances (WDs) and traces their influence on the Indian subcontinent. In addition, coverage outlines how WDs interact with and influence other weather systems throughout the four seasons of Indian climate: winter, pre-monsoon, monsoon and post-monsoon.

Автор: Ramaswamy, Namakumari
Название: Marketing Management: Indian Context Global Perspective
ISBN: 9352807383 ISBN-13(EAN): 9789352807383
Издательство: Sage Publications
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Цена: 31680.00 T
Наличие на складе: Невозможна поставка.
Описание: An unparalleled text that presents an India-centric approach to the discipline of Marketing.

Автор: Goutam Kumar Saha, Subhendu Mazumdar
Название: Wildlife Biology: An Indian Perspective
ISBN: 8120353137 ISBN-13(EAN): 9788120353138
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 24950.00 T
Наличие на складе: Невозможна поставка.
Описание: Covers the range of wildlife in India, portraying its different dimensions and conservation. Comprising thirteen chapters, the book includes principles, theories, methods and tools of wildlife study, latest findings from an Indian perspective, including supportive data, and photographs of wildlife species in their natural habitat.

Автор: Faisal Ahmed, M. Absar Alam
Название: Business Environment: Indian and Global Perspective
ISBN: 8120353331 ISBN-13(EAN): 9788120353336
Издательство: Mare Nostrum (Eurospan)
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Цена: 24950.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides an holistic aproach to the subject of the business environment. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that ties theory logically and rigorously with the practical aspects bearing on business environment.

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
Рейтинг:
Цена: 49580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: P.T. Joseph
Название: E-Commerce: An Indian Perspective
ISBN: 8120351541 ISBN-13(EAN): 9788120351547
Издательство: Mare Nostrum (Eurospan)
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Цена: 23100.00 T
Наличие на складе: Невозможна поставка.
Описание: Electronic Commerce is booming in India, offering new ways of doing business. Referring to aspects of online business involving exchanges among customers, business partners and vendors, e-commerce has increased the speed and ease with which business can be transacted today, resulting in intense competition between enterprises. Companies are at a crossroads - either go online or go out of business.Now in its fifth edition, this text will equip students with the latest information on concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The range of topics covered is broad, making this book a solid introductory text for the rapidly expanding number of courses in e-commerce for business students at undergraduate or postgraduate level, and also for students pursuing courses in computer applications, information technology and information science.The book features comprehensive and diverse case studies and data on multinational companies, showcasing both the success and failure of their Web-based electronic business models. New material on developments in technology and taxation issues is included. This text will arm students with the skills to deal successfully with the managerial issues they will face as future business professionals.

Автор: D Renjini, Joseph T. Mary
Название: Market Orientation of Nonprofit Organizations: An Indian Perspective
ISBN: 1622737334 ISBN-13(EAN): 9781622737338
Издательство: Неизвестно
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Цена: 51500.00 T
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Описание:

This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.