Electronic Media and Broadcasting, Sandra M. Martinez
Автор: Anderson John Nathan Название: Radio S Digital Dilemma: Broadcasting in the Twenty-First Century ISBN: 1138651494 ISBN-13(EAN): 9781138651494 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Radio`s Digital Dilemma chronicles the development of digital radio broadcasting, which has been fraught with difficulty as evidenced by the fact that what we have come to understand as "radio" in the twentieth century still has no feasible digital broadcast component.
Автор: Coase R. H. Название: British Broadcasting: A Study in Monopoly ISBN: 1138965065 ISBN-13(EAN): 9781138965065 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: First Published in 1969. Routledge is an imprint of Taylor & Francis, an informa company.
Название: Media Promotion & Marketing for Broadcasting, Cable & the Internet ISBN: 113816867X ISBN-13(EAN): 9781138168671 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Capture and Retain Your Media Audience!
Название: Digital Technology and the Future of Broadcasting ISBN: 1138891223 ISBN-13(EAN): 9781138891227 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context.
Among the many issues covered are:
The impact of digital technology on the structure of broadcasting organizations and regulation;
The nature of broadcast content or media programming and how it is delivered at home and abroad;
Engagement and interaction of the public with broadcasting and social and mobile media; and
The reshaping of revenue models for broadcasters and media organizations globally.
The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change.
As a benchmark of the remarkable changes taking place in today's media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.
Название: Cable Television and the Future of Broadcasting ISBN: 1138965251 ISBN-13(EAN): 9781138965256 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.
Название: Revisiting Transnational Broadcasting ISBN: 1138202452 ISBN-13(EAN): 9781138202450 Издательство: Taylor&Francis Рейтинг: Цена: 142910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presenting a collection of original chapters, this book reassesses the history of the BBC foreign-language services prior to, and during, the Second World War. The communication between the British government and foreign publics by way of mass media constituted a fundamental, if often ignored, aspect of Britain’s international relations. From the 1930s onwards, transnational broadcasting – that is, broadcasting across national borders – became a major element in the conduct of Britain’s diplomacy, and the BBC was employed by the government to further its diplomatic, strategic, and economic interests in times of rising international tension and conflict. The contributions to this volume display a series of case studies of BBC transmissions in various European foreign languages directed to occupied, neutral, and enemy countries. This allows for a comprehensive understanding of the different broadcasting strategies adopted by the BBC in the late 1930s and throughout the war, when the Corporation was under the direction of the Ministry of Information and the Political Warfare Executive. This book was originally published as a special issue of Media History.
Автор: Helen Thornham, Simon Popple Название: Content Cultures: Transformations of User Generated Content in Public Service Broadcasting ISBN: 1780765134 ISBN-13(EAN): 9781780765136 Издательство: Bloomsbury Academic Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: When user-generated content (UGC) emerged as a central facet of the BBC`s digital presence, it seemed to engage directly with the public service remit in a modern and multiplatform way. Content Cultures examines this key moment of digital affluence and creativity as the BBC embraced user-generated content.
Автор: Jo Pierson, Joke Bauwens Название: Digital Broadcasting: An Introduction to New Media ISBN: 1847887414 ISBN-13(EAN): 9781847887412 Издательство: Bloomsbury Academic Рейтинг: Цена: 116160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Broadcasting presents an introduction to how the classic notion of ‘broadcasting’ has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that ‘digital broadcasting’ is not a contradiction in terms, but—on the contrary—both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.
Автор: Hausman Название: Announcing for Broadcasting and the Internet ISBN: 1138294497 ISBN-13(EAN): 9781138294493 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Announcing for Broadcasting and the Internet is the standard text for traditional broadcasters and emerging pioneers. It covers audio and video editing programs, new streaming media, and how to develop a powerful, consistent, and noteworthy speaking voice.
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