Автор: Sandra M. Martinez Название: Electronic Media and Broadcasting ISBN: 1680959344 ISBN-13(EAN): 9781680959345 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Невозможна поставка. Описание: Electronic media are media that use electronics or electromechanical audience to access the content. Broadcasting is the distribution of audio and/or video content or other messages to a dispersed audience via any electronic mass communications medium. This book offers an introduction to electronic media nad broadcasting.
Название: Revisiting Transnational Broadcasting ISBN: 036702943X ISBN-13(EAN): 9780367029432 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presenting a collection of original chapters, this book reassesses the history of the BBC foreign-language services prior to, and during, the Second World War. The communication between the British government and foreign publics by way of mass media constituted a fundamental, if often ignored, aspect of Britain’s international relations. From the 1930s onwards, transnational broadcasting – that is, broadcasting across national borders – became a major element in the conduct of Britain’s diplomacy, and the BBC was employed by the government to further its diplomatic, strategic, and economic interests in times of rising international tension and conflict. The contributions to this volume display a series of case studies of BBC transmissions in various European foreign languages directed to occupied, neutral, and enemy countries. This allows for a comprehensive understanding of the different broadcasting strategies adopted by the BBC in the late 1930s and throughout the war, when the Corporation was under the direction of the Ministry of Information and the Political Warfare Executive. This book was originally published as a special issue of Media History.
Название: Media Promotion & Marketing for Broadcasting, Cable & the Internet ISBN: 113816867X ISBN-13(EAN): 9781138168671 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Capture and Retain Your Media Audience!
Автор: Tracey, Michael Название: Decline and fall of public service broadcasting ISBN: 0198159242 ISBN-13(EAN): 9780198159247 Издательство: Oxford Academ Рейтинг: Цена: 50150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public broadcasting is the single most important social, cultural, and journalistic institution of the twentieth century. In the past 15 years it has been assaulted politically, ideologically, technologically, and is everywhere in retreat. This book considers the `idea` of public service broadcasting and examines in detail the assault made upon it.
Автор: B. Brevini Название: Public Service Broadcasting Online ISBN: 1349451738 ISBN-13(EAN): 9781349451739 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. It examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers.
Автор: Caroline Larson Название: U.S. International Broadcasting to Cuba, Latin America & Russia: Internal Assessments ISBN: 163321897X ISBN-13(EAN): 9781633218970 Издательство: Nova Science Рейтинг: Цена: 89750.00 T Наличие на складе: Невозможна поставка. Описание: This is for reflective practitioners, for people wishing to inquire into what is involved in thinking "in the moment" when encountering unique, "first-time" events. It is also about complexity considered as a third realm of mysterious events subsisting between those we call problems which we can solve by rational thought, and those we call ineffable which we cannot at all describe in words
Название: Digital Technology and the Future of Broadcasting ISBN: 1138891223 ISBN-13(EAN): 9781138891227 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context.
Among the many issues covered are:
The impact of digital technology on the structure of broadcasting organizations and regulation;
The nature of broadcast content or media programming and how it is delivered at home and abroad;
Engagement and interaction of the public with broadcasting and social and mobile media; and
The reshaping of revenue models for broadcasters and media organizations globally.
The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change.
As a benchmark of the remarkable changes taking place in today's media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.
Автор: Scherer Jay, Rowe David Название: Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost? ISBN: 1138952850 ISBN-13(EAN): 9781138952850 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the political debates over the access to live telecasts of sport in the digital broadcasting era. It outlines the broad theoretical debates, political positions and policy calculations over the provision of live, free-to-air telecasts of sport as a right of cultural citizenship. In so doing, the book provides a number of comparative case studies that explore these debates and issues in various global spaces.
Автор: P. Eric Louw Название: New Voices Over the Air: The Transformation of the South African Broadcasting Corporation in a Changing South Africa ISBN: 157273812X ISBN-13(EAN): 9781572738126 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 34190.00 T Наличие на складе: Невозможна поставка. Описание: This grapples with the first few years of South Africa`s journey out of apartheid. The book`s focus is on the South African Broadcasting Corporation (SABC) because the SABC was the first organisation transformed in post-apartheid South Africa.
Автор: Charles Blank Название: U.S. International Broadcasting: Background & Assessments ISBN: 1633218988 ISBN-13(EAN): 9781633218987 Издательство: Nova Science Рейтинг: Цена: 173170.00 T Наличие на складе: Невозможна поставка. Описание: This is for reflective practitioners, for people wishing to inquire into what is involved in thinking "in the moment" when encountering unique, "first-time" events. It is also about complexity considered as a third realm of mysterious events subsisting between those we call problems which we can solve by rational thought, and those we call ineffable which we cannot at all describe in words
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