Understanding Public Speaking: A Learner`s Guide to Persuasive Oratory, Braj Mohan
Автор: James B. Stiff and Paul A. Mongeau Название: Persuasive Communication ISBN: 1462526845 ISBN-13(EAN): 9781462526840 Издательство: Taylor&Francis Рейтинг: Цена: 36950.00 T Наличие на складе: Есть Описание: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Автор: Remley, Dirk Название: Neuroscience of multimodal persuasive messages ISBN: 1138635812 ISBN-13(EAN): 9781138635814 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
Create Connection with your Audience without Hoping or Guessing.
Imagine how you would feel when people are cheering, applauding and saying wow after your presentation. What if a few secrets could help you give a speech where an audience member comes and says, I felt you were just talking to me . Multiple Award winning speaker, Ramakrishna Reddy, presents the secrets, tools and devices that helped him create 18 laughs 3 applauses in a 7-minute persuasive speech in his book Connect with Humor and Story . This is not theory. It s absolute content based on his research, his experience and his testing.
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How to convert a real world experience into a humorous story
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How to open a speech with a story in the right way (many get it wrong all the time)
A proven thesis to maximize and virtually guarantee your success to create humor
Seven humor devices that you MUST know to leverage the humor creation process
The best-kept secret to create the persuasive effect in the audiences mind
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What it takes to create applause during the course (not after) of the speech
Eleven Editing strategies that nobody teaches
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Автор: Bogost, Ian Название: Persuasive games ISBN: 0262514885 ISBN-13(EAN): 9780262514880 Издательство: MIT Press Рейтинг: Цена: 33860.00 T Наличие на складе: Невозможна поставка. Описание:
An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties.
Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
"Stumping," or making political speeches in favor of a candidate, cause, or campaign has been around since before the 1800s, when speechmaking was frequently portrayed as delivered from the base of a tree. The practice, which has been strongly associated with the American frontier, British agitators, and colonial Australia, remains an effective component of contemporary democratic politics.
In his engaging book On the Stump, Sean Scalmer provides the first comprehensive, transnational history of the "stump speech." He traces the development and transformation of campaign oratory, as well as how national elections and public life and culture have been shaped by debate over the past century.
Scalmer presents an eloquent study of how "stumping" careers were made, sustained, remembered, and exploited, to capture the complex rhythms of political change over the years. On the Stump examines the distinctive dramatic and performative styles of celebrity orators including Davy Crockett, Henry Clay, and William Gladstone. Ultimately, Scalmer recovers the history of the stump speech and its historical significance in order to better understand how political change is forged.
Автор: Mulholland Название: A Handbook of Persuasive Tactics ISBN: 1138868272 ISBN-13(EAN): 9781138868274 Издательство: Taylor&Francis Рейтинг: Цена: 54090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
"Stumping," or making political speeches in favor of a candidate, cause, or campaign has been around since before the 1800s, when speechmaking was frequently portrayed as delivered from the base of a tree. The practice, which has been strongly associated with the American frontier, British agitators, and colonial Australia, remains an effective component of contemporary democratic politics.
In his engaging book On the Stump, Sean Scalmer provides the first comprehensive, transnational history of the "stump speech." He traces the development and transformation of campaign oratory, as well as how national elections and public life and culture have been shaped by debate over the past century.
Scalmer presents an eloquent study of how "stumping" careers were made, sustained, remembered, and exploited, to capture the complex rhythms of political change over the years. On the Stump examines the distinctive dramatic and performative styles of celebrity orators including Davy Crockett, Henry Clay, and William Gladstone. Ultimately, Scalmer recovers the history of the stump speech and its historical significance in order to better understand how political change is forged.
Автор: Maslen Andy Название: Persuasive Copywriting: Cut Through the Noise and Communicate with Impact ISBN: 0749483660 ISBN-13(EAN): 9780749483661 Издательство: Неизвестно Рейтинг: Цена: 38000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Braj Mohan Название: Understanding Public Speaking: A Learner`s Guide to Persuasive Oratory ISBN: 0367086050 ISBN-13(EAN): 9780367086053 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
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