Автор: James B. Stiff and Paul A. Mongeau Название: Persuasive Communication ISBN: 1462526845 ISBN-13(EAN): 9781462526840 Издательство: Taylor&Francis Рейтинг: Цена: 36950.00 T Наличие на складе: Есть Описание: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
Автор: Maslen Andy Название: Persuasive Copywriting: Cut Through the Noise and Communicate with Impact ISBN: 0749483660 ISBN-13(EAN): 9780749483661 Издательство: Неизвестно Рейтинг: Цена: 38000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Remley, Dirk Название: Neuroscience of multimodal persuasive messages ISBN: 1138635812 ISBN-13(EAN): 9781138635814 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
Автор: Braj Mohan Название: Understanding Public Speaking: A Learner`s Guide to Persuasive Oratory ISBN: 0367086050 ISBN-13(EAN): 9780367086053 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
Автор: Braj Mohan Название: Understanding Public Speaking: A Learner`s Guide to Persuasive Oratory ISBN: 0367222736 ISBN-13(EAN): 9780367222734 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.
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