How to Market Books, Alison Baverstock, Susannah Bowen

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
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Цена: 19040.00 T
Наличие на складе: Есть
Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Stefan Elsner
Название: Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
ISBN: 3658010959 ISBN-13(EAN): 9783658010959
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.

On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.

Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve
Название: Consumer Culture Theory
ISBN: 1787439070 ISBN-13(EAN): 9781787439078
Издательство: Emerald
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Цена: 99400.00 T
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Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Wind Yoram J., Green Paul E.
Название: Market Research and Modeling: Progress and Prospects / A Tribute to Paul E. Green
ISBN: 0387243089 ISBN-13(EAN): 9780387243085
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Автор: Zikmund
Название: Exploiring Market Research. 7/e
ISBN: 0030262186 ISBN-13(EAN): 9780030262180
Издательство: Неизвестно
Цена: 22290.00 T
Наличие на складе: Невозможна поставка.
Описание: A text that explores and explains the marketing research process step-by-step, from defining the problem to data analysis. The author maintains a logical flow through each section and fills the text with relevant examples. Annotation copyright Book News, Inc. Portland, Or.

Автор: Retail Pricing Strategies And Market Power
Название: Retail Pricing Strategies And Market Power
ISBN: 0522850383 ISBN-13(EAN): 9780522850383
Издательство: Mare Nostrum (Eurospan)
Цена: 14250.00 T
Наличие на складе: Поставка под заказ.
Описание: Many retailers have market power to an extent that gives them some discretion in setting prices. Such sellers try to set price at the value of the product in the hands of the customer - rather than merely by reference to cost. To do this, they divide customers into groups, and set different prices for the different groups.

Gordon Mills, in studying this and related conduct, presents detailed information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts that the book introduces with admirable clarity. He examines the contribution these practices make to profits, and the implications for the public interest, and he considers the potential role for initiatives by government and by consumer organisations.

Throughout, he stresses the importance of the limits on consumer knowledge and understanding. Retail Pricing Strategies and Market Power makes an important contribution to bridge-building between economics and marketing, and provides real insights into pricing behaviour and practices.