Market Research and Modeling: Progress and Prospects / A Tribute to Paul E. Green, Wind Yoram J., Green Paul E.

Автор: McQuarrie Edward F.
Название: The Market Research Toolbox: A Concise Guide for Beginners
ISBN: 1452291586 ISBN-13(EAN): 9781452291581
Издательство: Sage Publications
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Цена: 120390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.

Автор: ESOMAR
Название: Market Research Handbook 5e
ISBN: 0470517689 ISBN-13(EAN): 9780470517680
Издательство: Wiley
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Цена: 118270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills.

Автор: Paul Baines
Название: Introducing Marketing Research
ISBN: 0471497703 ISBN-13(EAN): 9780471497707
Издательство: Wiley
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Цена: 49580.00 T
Наличие на складе: Поставка под заказ.
Описание: Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.