Fossilia Hantoniensia Or, Hampshire Fossiles, Collected, and in the British Museum Deposited... London, 1776......, Brander Gustavus
Автор: Ries Al, Ries Laura Название: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand ISBN: 0060007737 ISBN-13(EAN): 9780060007737 Издательство: HarperCollins USA Рейтинг: Цена: 13230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
Автор: Brand Russell Название: Russell Brand`s Trickster Tales: The Pied Piper of Hamelin ISBN: 1782114564 ISBN-13(EAN): 9781782114567 Издательство: Canongate Рейтинг: Цена: 14840.00 T Наличие на складе: Нет в наличии. Описание: The inimitable Russell Brand brings his trademark humour to the classic children`s tale, in this beautiful edition fully illustrated by the award-winning Children`s Laureate Chris Riddell
Автор: Weigel Marcel Название: Save the Whales - Don`t Cry for Them! How the Social Movement Brand `Sea Shepherd Conservation Society` Eludes Compassion Fatigue Through Branding ISBN: 366816973X ISBN-13(EAN): 9783668169739 Издательство: Неизвестно Цена: 94150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, S dert rn University (School of Culture and Education), language: English, abstract: The rising influence of neoliberalism in western societies led to a marketization of seemingly non-economic spheres of life. As a result, boundaries between non-profit organisations and state duties on the one hand and economics on the other hand have been blurring. At the same time, charitable organisations have been facing the problem of Compassion Fatigue and the need of new donor approaches to support their causes. Both challenges are in some extent interrelated with each other and can be dealt with by the use of brand logic. The aim of this thesis is to analyse how non-profit non-governmental organisation (NPNGOs) perform in a marketised world using their reputation as core of their brand creation. The new requirements NPNGOs have to meet in order to succeed in a marketised environment are worked out theoretically and applied to the example of the radical environment protection organisation Sea Shepherd. Its communication strategies and brand creation are examined through the concepts of Branding and Reputation Management which are used as related theoretical frameworks. The analysis of Sea Shepherd in terms of the theoretical frameworks, finally, provides an insightful example of how NPNGOs nowadays can act like brands. In a marketised world in which audiences are used to interact with and to project themselves into brands which meet their values, also NPNGOs have to play the game of the marketplace. Sea Shepherd's YouTube communication, its online shop along with its merchandise production, its official website and finally, its use of the logo, are vital illustrations of NPNGOs' Branding.
Автор: Busche Laura Название: Lean Branding: Creating Dynamic Brands to Generate Conversion ISBN: 1492054194 ISBN-13(EAN): 9781492054191 Издательство: Wiley Рейтинг: Цена: 33780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help
