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Save the Whales - Don`t Cry for Them! How the Social Movement Brand `Sea Shepherd Conservation Society` Eludes Compassion Fatigue Through Branding, Weigel Marcel


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Автор: Weigel Marcel
Название:  Save the Whales - Don`t Cry for Them! How the Social Movement Brand `Sea Shepherd Conservation Society` Eludes Compassion Fatigue Through Branding
ISBN: 9783668169739
Издательство: Grin Verlag
Классификация: ISBN-10: 366816973X
Обложка/Формат: Paperback
Страницы: 142
Вес: 0.20 кг.
Дата издания: 06.04.2016
Язык: English
Размер: 210 x 148 x 8
Поставляется из: США
Описание: Masters Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, S dert rn University (School of Culture and Education), language: English, abstract: The rising influence of neoliberalism in western societies led to a marketization of seemingly non-economic spheres of life. As a result, boundaries between non-profit organisations and state duties on the one hand and economics on the other hand have been blurring. At the same time, charitable organisations have been facing the problem of Compassion Fatigue and the need of new donor approaches to support their causes. Both challenges are in some extent interrelated with each other and can be dealt with by the use of brand logic. The aim of this thesis is to analyse how non-profit non-governmental organisation (NPNGOs) perform in a marketised world using their reputation as core of their brand creation. The new requirements NPNGOs have to meet in order to succeed in a marketised environment are worked out theoretically and applied to the example of the radical environment protection organisation Sea Shepherd. Its communication strategies and brand creation are examined through the concepts of Branding and Reputation Management which are used as related theoretical frameworks. The analysis of Sea Shepherd in terms of the theoretical frameworks, finally, provides an insightful example of how NPNGOs nowadays can act like brands. In a marketised world in which audiences are used to interact with and to project themselves into brands which meet their values, also NPNGOs have to play the game of the marketplace. Sea Shepherds YouTube communication, its online shop along with its merchandise production, its official website and finally, its use of the logo, are vital illustrations of NPNGOs Branding.

Labor of Love: The Invention of Dating

Автор: Weigel Moira
Название: Labor of Love: The Invention of Dating
ISBN: 0374536953 ISBN-13(EAN): 9780374536954
Издательство: Macmillan USA/Holtzbrink(MPS)
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Цена: 11030.00 T
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Описание:

"Does anyone date anymore?" Today, the authorities tell us that courtship is in crisis. But when Moira Weigel dives into the history of sex and romance in modern America, she discovers that authorities have always said this. Ever since young men and women started to go out together, older generations have scolded them: That's not the way to find true love. The first women who made dates with strangers were often arrested for prostitution; long before "hookup culture," there were "petting parties"; before parents worried about cell phone apps, they fretted about joyrides and "parking." Dating is always dying. But this does not mean that love is dead. It simply changes with the economy. Dating is, and always has been, tied to work.

Lines like "I'll pick you up at six" made sense at a time when people had jobs that started and ended at fixed hours. But in an age of contract work and flextime, many of us have become sexual freelancers, more likely to text a partner "u still up?" Weaving together over one hundred years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy." There are no ridiculous "rules" to follow. Instead, Weigel helps us understand how looking for love shapes who we are--and hopefully leads us closer to the happy ending that dating promises.


Witness to Hope

Автор: Weigel
Название: Witness to Hope
ISBN: 0060732032 ISBN-13(EAN): 9780060732035
Издательство: HarperCollins USA
Цена: 17380.00 T
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"Fascinating...sheds light on the history of the twentieth century for everyone."--New York Times Book Review

Now, with an updated preface, the latest edition of the definitive biography of Pope John Paul II that explores how influential he was on the world stage and in some of the most historic events of the twentieth century that can still be felt today.

Witness to Hope is the authoritative biography of one of the singular figures--some might argue the singular figure--of our time. With unprecedented cooperation from John Paul II and the people who knew and worked with him throughout his life, George Weigel offers a groundbreaking portrait of the Pope as a man, a thinker, and a leader whose religious convictions defined a new approach to world politics--and changed the course of history. As even his critics concede, John Paul II occupied a unique place on the world stage and put down intellectual markers that no one could ignore or avoid as humanity entered a new millennium fraught with possibility and danger.

The Pope was a man of prodigious energy who played a crucial, yet insufficiently explored, role in some of the most momentous events of our time, including the collapse of European communism, the quest for peace in the Middle East, and the democratic transformation of Latin America. With an updated preface, this edition of Witness to Hope explains how this "man from a far country" did all of that, and much more--and what both his accomplishments and the unfinished business of his pontificate mean for the future of the Church and the world.



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