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Agency Mania, Gralpois Bruno


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Цена: 31390.00T
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в Мои желания

Автор: Gralpois Bruno
Название:  Agency Mania
ISBN: 9780825308963
Издательство: Gazelle Book Services
Классификация:


ISBN-10: 0825308968
Обложка/Формат: Paperback
Страницы: 425
Вес: 0.77 кг.
Дата издания: 26.02.2019
Серия: Economics/Business/Finance
Язык: English
Размер: 154 x 228 x 32
Читательская аудитория: General (us: trade)
Ключевые слова: Sales & marketing,Advertising,Public relations
Рейтинг:
Поставляется из: Англии
Описание:

Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue its even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.



Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing

Автор: Webb Rick
Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing
ISBN: 1137279869 ISBN-13(EAN): 9781137279866
Издательство: Springer
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Цена: 19370.00 T
Наличие на складе: Поставка под заказ.
Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms

Автор: Roetzer Paul
Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms
ISBN: 1118131363 ISBN-13(EAN): 9781118131367
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.

The Advertising Agency (Rle Marketing): Procedure and Practice

Автор: Keeler Floyd Y., Haase Albert E.
Название: The Advertising Agency (Rle Marketing): Procedure and Practice
ISBN: 113899765X ISBN-13(EAN): 9781138997653
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It

Автор: Richard Houghton, Crispin Manners
Название: Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It
ISBN: 1787568865 ISBN-13(EAN): 9781787568860
Издательство: Emerald
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Цена: 21670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.

How to Succeed in a PR Agency

Автор: Johnson
Название: How to Succeed in a PR Agency
ISBN: 1138352683 ISBN-13(EAN): 9781138352681
Издательство: Taylor&Francis
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Цена: 35720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.

How to Succeed in a PR Agency

Автор: Johnson
Название: How to Succeed in a PR Agency
ISBN: 1138352675 ISBN-13(EAN): 9781138352674
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.


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