Автор: Johnson Название: How to Succeed in a PR Agency ISBN: 1138352675 ISBN-13(EAN): 9781138352674 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This text demystifies the public relations agency experience with foundational information to simplify and clarify agency life. This is a must read for communications students and early-career public relations professionals looking to grow their career and become indispensable to teams and clients.
Автор: Leslie B. Shore Название: Listen to Succeed: How to Identify and Overcome Barriers to Effective Listening ISBN: 1516533925 ISBN-13(EAN): 9781516533923 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 39250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Listen to Succeed: How to Identify and Overcome Barriers to Effective Listening helps readers gain a better understanding of how listening effectively is the key to increased knowledge, business success, and productive relationships. The text is divided into five chapters. Chapter One defines listening, extols its importance, draws connection between listening and self-esteem, and provides readers with the tools needed to begin to listen with intent. Chapter Two is devoted to external listening barriers. Readers learn about hearing and visual barriers and are provided with tools to better understand and break down these barriers. Chapter Three teaches readers about internal listening barriers, including power and control, performance anxiety, lack of focus, emotional triggers, and more. Chapter Four addresses technology-driven listening barriers, specifically exploring devices and social media. The final chapter helps readers apply what they’ve learned and offers strategies for enhanced listening.Designed to help readers enhance their listening skills, Listen to Succeed is ideal for courses across the curriculum, including communication, management, leadership, psychology, education, human resources, anthropology, journalism, sociology, political science, and human development.
University student-run communications agencies allow students to work with real clients and get real world experience before they graduate from college and enter the workforce. Student-run agencies are increasing in popularity, but building a successful agency is challenging.
With more than ten years of experience supervising a student-run agency, Swanson examines the three critical roles a student agency must fulfill in order to be successful. First, the agency must be an exceptional environment for learning. Second, it must be a successful business—without satisfied clients, the agency will not survive. Third, it must be a supportive partner in both on- and off-campus communities.
As the first book to address student-run agencies, Real World Career Preparation offers extensive ‘how to’ guidance, and is supported by 22 Agency Spotlight best practice examples from student-run agencies across the U.S. The book ends with a comprehensive directory of 158 university student-run agencies in operation all over the world.
Real World Career Preparation is essential reading for any faculty member or administrator who is involved with an agency, or who plans to launch one in the future. This book is also valuable for college students working in an agency who seek ‘the big picture’ view of how their work for clients has long-lasting impact on the campus and the community.
Автор: Roberts Candice, Lascity Myles Ethan Название: Consumer Identities: Agency, Media and Digital Culture ISBN: 178320981X ISBN-13(EAN): 9781783209811 Издательство: Неизвестно Рейтинг: Цена: 88280.00 T Наличие на складе: Невозможна поставка. Описание: This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future.
Автор: Susanne Eichner Название: Agency and Media Reception ISBN: 3658046724 ISBN-13(EAN): 9783658046729 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Whilst considering media communication as a special form of social action, this work reconsiders the key concepts of social action theory, pragmatism, communication theory as well as film, game and television theory.
Автор: Williams, Bronwyn T. Название: Literacy practices and perceptions of agency ISBN: 1138667110 ISBN-13(EAN): 9781138667112 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In this book, Bronwyn T. Williams explores how perceptions of agency--whether a person perceives and feels able to read and write successfully in a given context--are critical in terms of how people perform their literate identities. Drawing on interviews and observations with students in several countries, he examines the intersections of the social and the personal in relation to how and, crucially, why people engage successfully or struggle painfully in literacy practices and what factors and forces they regard as enabling or constraining their actions. Recognizing such moments and patterns can help teachers and researchers rethink their approaches to teaching to facilitate students' sense of agency as writers and readers.
Автор: Christine Chwaszcza Название: Social Agency and Practical Reasons: A Practice Account ISBN: 363171985X ISBN-13(EAN): 9783631719855 Издательство: Peter Lang Рейтинг: Цена: 57000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Tying in with major traditions of ordinary language philosophy, the author presents an account of practical reasons in social agency that radically challenges the two mainstream accounts of practical reasons, the desire-belief model and the neo-Aristotelian «sub-specie-boni» model of practical reasons. She argues that the traditional focus on instrumental rationality and teleological reasoning ignores important types of non-purposive and agent-related reasons that play a major role in rule-based context of social agency and reciprocal interaction. The argument contributes to the analysis of promising and social conventions, reconstructions of acting together and shared intentions, and develops a new account of institutional and rule-based agency in terms of non-moral normativity.
Название: Experiments in Agency: A Global Partnership to Transform Teacher Research ISBN: 9463009434 ISBN-13(EAN): 9789463009430 Издательство: Brill Рейтинг: Цена: 119540.00 T Наличие на складе: Невозможна поставка. Описание: This book is about teacher agency and leadership, but it is also an experiment in shifting the balance of power in research and writing. It is about making accessible the process of academic publishing in a way that capitalizes on the knowledge of people in diverse contexts and with novice eyes and is an experiment in sharing academic writing between master teachers and doctoral students. It is also a book on the power of action research and the belief we have as teacher educators about the transformative power of teachers in their own classrooms. Pairing master teachers from ten countries who were part of the Teaching Excellence and Achievement Program with graduate students, this book provides a framework to decolonize research practices in an effort to re-envision research methodologies on a global scale. The book also provides a tangible way to see how research processes support local transformation, and direct engagement of those at the margins to play a greater role in the production of scholarly knowledge. The cross-national scope of this book, with authors working in classrooms in countries as diverse as Turkey, Chile, and Bangladesh coupled work of novice US-based scholars to engage in the conceptualizing, researching, data analysis and writing of chapters speaks to the importance of new voices in the field of research. Additionally, the combination of teacher research projects in the classroom juxtaposed with chapters that speak to the process of teacher research in a global context provides both theoretical and empirical foundations for teacher research.
Название: Experiments in Agency: A Global Partnership to Transform Teacher Research ISBN: 9463009426 ISBN-13(EAN): 9789463009423 Издательство: Brill Рейтинг: Цена: 66410.00 T Наличие на складе: Невозможна поставка. Описание: This book is about teacher agency and leadership, but it is also an experiment in shifting the balance of power in research and writing. It is about making accessible the process of academic publishing in a way that capitalizes on the knowledge of people in diverse contexts and with novice eyes and is an experiment in sharing academic writing between master teachers and doctoral students. It is also a book on the power of action research and the belief we have as teacher educators about the transformative power of teachers in their own classrooms. Pairing master teachers from ten countries who were part of the Teaching Excellence and Achievement Program with graduate students, this book provides a framework to decolonize research practices in an effort to re-envision research methodologies on a global scale. The book also provides a tangible way to see how research processes support local transformation, and direct engagement of those at the margins to play a greater role in the production of scholarly knowledge. The cross-national scope of this book, with authors working in classrooms in countries as diverse as Turkey, Chile, and Bangladesh coupled work of novice US-based scholars to engage in the conceptualizing, researching, data analysis and writing of chapters speaks to the importance of new voices in the field of research. Additionally, the combination of teacher research projects in the classroom juxtaposed with chapters that speak to the process of teacher research in a global context provides both theoretical and empirical foundations for teacher research.
Автор: Richard Houghton, Crispin Manners Название: Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It ISBN: 1787568865 ISBN-13(EAN): 9781787568860 Издательство: Emerald Рейтинг: Цена: 21670.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Автор: Gralpois Bruno Название: Agency Mania ISBN: 0825308968 ISBN-13(EAN): 9780825308963 Издательство: Gazelle Book Services Рейтинг: Цена: 31390.00 T Наличие на складе: Невозможна поставка. Описание:
Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.
Автор: Savigny Название: Media, Margins and Civic Agency ISBN: 1349566292 ISBN-13(EAN): 9781349566297 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This collection brings together new research on contemporary media, politics and power. It explores ways and means through which media can and do empower or dis-empower citizens at the margins that is, how they act as vehicles of, or obstacles to, civic agency and social change.
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