Автор: Eric Ries Название: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses ISBN: 0670921602 ISBN-13(EAN): 9780670921607 Издательство: Random House - Penguin Рейтинг: Цена: 14950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that`s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it`s too late.
Автор: Carreyrou John Название: Bad Blood: Secrets and Lies in a Silicon Valley Startup ISBN: 152473165X ISBN-13(EAN): 9781524731656 Издательство: Random House (USA) Рейтинг: Цена: 18390.00 T Наличие на складе: Нет в наличии. Описание: The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on -validated learning, - rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Автор: Gallagher, Leigh Название: The Airbnb Story ISBN: 0753545594 ISBN-13(EAN): 9780753545591 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Невозможна поставка. Описание: In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world.
Автор: Belsky, Scott Название: Conquer the Middle ISBN: 0241310172 ISBN-13(EAN): 9780241310175 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Нет в наличии. Описание: "Starting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute." Joe Gebbia, cofounder and chief product officer, AirbnbHow do you make your start-up a genuine success in the long term? While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead covering:* Coping with uncertainty and conflict* Playing the long game* Optimising your team* Problem solving through the ups and downs* Adapting your strategy* When to quitBuilding on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.
Автор: Carreyrou John Название: Bad Blood: Secrets and Lies in a Silicon Valley Startup ISBN: 1984833634 ISBN-13(EAN): 9781984833631 Издательство: Random House (USA) Рейтинг: Цена: 18390.00 T Наличие на складе: Невозможна поставка. Описание: The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.
Автор: Duncan, Kevin,Maitland, Iain,Harvey, Christine,Sea Название: The Ultimate Startup Book ISBN: 1473688701 ISBN-13(EAN): 9781473688704 Издательство: Little Brown Рейтинг: Цена: 15170.00 T Наличие на складе: Нет в наличии. Описание: THE ULTIMATE STARTUP BOOK gives you everything you need to start your own business. It is a dynamic collection of essential skills covering the topics that really matter.
Автор: Wasserman Noam Название: The Founder`s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup ISBN: 0691158304 ISBN-13(EAN): 9780691158303 Издательство: Wiley Рейтинг: Цена: 19000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the incep
Автор: Phelan Rob Название: The Simple StartUp: Student Workbook ISBN: 0960058958 ISBN-13(EAN): 9780960058952 Издательство: Неизвестно Рейтинг: Цена: 27590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This is a guidebook for teachers, parents, and students, who have an interest in starting student businesses but have no idea where to start or what the steps are to move forward. This workbook offers information, advice, guidance, and activities to help direct students through the process of taking their ideas and turning them into profitable businesses.
Using this workbook requires no prior knowledge of entrepreneurship, and you will learn as you go along through the different units, all the while turning your business ideas into reality. Everything is presented in simple language, with diagrams and examples to help clarify the different stages of building up your business. This is your guidebook to a Simple StartUp.
Автор: Junqua Jean-Claude Название: Innovating Like A Startup Executing Like A Corporation ISBN: 1734181435 ISBN-13(EAN): 9781734181432 Издательство: Неизвестно Рейтинг: Цена: 35850.00 T Наличие на складе: Невозможна поставка. Описание: This book will benefit innovators, entrepreneurs, founders, managers, and executives who are trying to break through innovation barriers by avoiding common mistakes and getting answers about practical challenges.
